If you’re looking for a great deal on a new mattress, Black Friday is an ideal opportunity. This shopping holiday, which occurs every year on the Friday after Thanksgiving, comes replete with all kinds of promotions and discounts on mattresses of all types.
Black Friday started as an event for brick-and-mortar stores, but it has now become an online phenomenon as well the following Monday. In the mattress industry, where online shopping is becoming increasingly common, Black Friday and Cyber Monday have turned into a huge sales event.
In this guide, we’ll walk you through the keys to buying a mattress online and doing so effectively on Black Friday through Cyber Monday. For people who want to keep it simple, we also offer our recommendations for the best Black Friday mattress deals.
(Hint: 2018 Black Friday Mattress Sales start before Thanksgiving weekend and usually end after Cyber Monday)
Since most people have always gone to a retail store to buy a mattress, it can be a bit confusing to first start thinking about buying a mattress online. But the truth is that it’s easy, effective, and generally more economical than buying in a store.
On Black Friday, there are two huge benefits to shopping for a mattress online as opposed to in a brick-and-mortar store:
First, the sales tend to last much longer. In stores, people show up at the crack of dawn because sales are so limited in terms of time or number of available products at the sale price. Online, many deals are actually offered before and after Black Friday itself: sales may start the week of Thanksgiving and last at least through Cyber Monday (the Monday after Thanksgiving known for e-commerce sales).
Second, you don’t have to deal with crowds. On Black Friday, stores and parking lots are flush with people. It’s a hectic environment that can waste time and energy and lead to all sorts of stress. Instead of dealing with this hassle, you can just shop on your home computer.
Beyond just on Black Friday, there are many reasons why shopping for a mattress online has won over so many consumers.
Online mattress sellers have very low overhead, which means that customers end up getting better prices. A similar mattress sold online is usually a few hundred dollars less than one sold in a big box stores.
Tons of Options
There are dozens of different brands and styles available when shopping online. In stores, though, your choices are limited to what that retailer has on their showroom floor. Moreover, brick-and-mortar stores tend to only have displays of more expensive models or models that bring them more profit. Online, you have more choices to browse, and with all this competition comes a greater incentive to offer great prices, especially on days like Black Friday.
No sales pressure
If you’ve been to a mattress store, you’ve probably dealt with a salesperson who really pushed for you to buy right then. For this reason, lots of customers feel uncomfortable at brick-and-mortar stores.
It’s easier to be an informed shopper
In mattress stores, you basically have to trust the information that is provided by the store and manufacturer in that moment. But online, you can access a wealth of resources to help learn about mattresses, read reviews, compare prices, and make yourself more informed.
No-risk sleep trial
Almost every mattress sold online comes with a sleep trial that lets you test out the bed in your own home for a period of time — often 100 days or more — with the option to return it for a full refund. The chance to try out a mattress for an extended period eliminates the risk associated with buying a mattress sight-unseen. In fact, most customers find it gives them more peace of mind than buying a mattress from a store where they can only lie on it for a few minutes.
Online mattress companies know that they face a lot of competition, so they make it easy to find deals. Usually, these are offered as soon as you visit a company’s site. Nevertheless, to boost the value you can get from your purchase, here are some tips:
Choose well-reviewed models
A great benefit of shopping online is that you can find out whether other people have been satisfied with their purchase. Our reviews give you a detailed look at the construction of a mattress, its track record, and all of the background that you need to pick an option with a great reputation.
Ignore the retail sticker price
In many industries, it’s normal to set the sticker price high so that any discount seems bigger, and this practice is abundant in the mattress industry. In most cases, it’s not even worth it to look at the sticker price in the first place because it’s just that misleading.
Don’t get overwhelmed
There’s a ton of information out there, so rather than try to read every last resource, find a trusted source — like our review pages — and use those to help you cut down on information overload.
Have a game plan
It helps a great deal if you know at least a bit in advance about what you are looking for. For example, if you know that you want a memory foam mattress or know that you want a bed from specific manufacturer, this can streamline your shopping process and give you more of an ability to focus on finding the best deal.
If it’s your first time buying a mattress online, you may not be sure about the best process. For a smoother experience, here are 7 steps to making a top-notch mattress purchase.
Consider Your Wants and Needs
To get a mattress that will work for you, it’s important to know what you need and what you want. Think about these questions:
- Do I want a firmer or softer mattress surface?
- What is my sleeping position and what are my support needs?
- What is my budget?
- Are there other features I want in a mattress (such as sleeping cool, having adjustable firmness levels, etc.)?
Based on your answers, you can identify those mattresses that are most likely to be what you are looking for.
Research Your Options
We recommend that you start with our guides as they can give an introduction to some of the key choices you’ll make in mattress shopping. You can then learn more and more detailed information about mattress types and about specific brands and their ratings.
Pick Some Top Choices
It’s extremely useful if you can narrow down your choices so that you can focus your attention on just a few models or one type of mattress. In general, we advise looking for a couple of specific brands or at the least narrowing down to a type of mattress (such as memory foam or latex) that you know that you want.
Find a Deal
Now is the time for price comparisons and looking for coupons and promotions. You can access these deals from many sites including from the mattress sellers themselves. On Black Friday, you’ll find deals to be abundant, and this will give you a great opportunity to get the most bang for your buck.
Buy Your Mattress
After you’ve found a good deal, it’s time to actually make the purchase. Make sure to check the shipping timeline and that you will have a bed frame (if needed) plus any necessary sheets or other bedding when the mattress arrives.
Test it Out
Once the mattress is delivered, you can set it up in your home and test it out. It can take some time to adjust to a new bed, so try sleeping on it for about two weeks before drawing any conclusions about how much you like it. After two weeks, reflect on what you like and don’t like. Keep doing this reflection every two weeks to see if the mattress is meeting your expectations about comfort and support.
Make a Final Decision About Whether to Keep It
You’ll want to make a note in your calendar or have another way of reminding yourself of when your sleep trial ends. A few days before that date, it’s time to make a last decision about whether you want to keep the mattress or return it. If you’ve followed these steps, we expect that you’ll be more than satisfied with the mattress you bought, but if not, you can initiate the return process and get a refund.