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Novaform Mattress Topper Reviews

Written by Tuck Staff

Novaform Mattress Topper Reviews

The Bottom Line.

  • Available at Costco, Novaform mattress toppers are made from premium foam that alleviates pain and pressure points for sleepers.
  • Choose from 7 different models in 3″ and 4″ designs.
  • Novaform toppers isolate motion transfer very well and don’t produce any noise, making them a good option for couples.

Quick Summary

Quick Summary

Innocor Comfort, a U.S.-based manufacturer, sells mattresses and bedding products under the Novaform brand name at participating Costco locations. Novaform’s selection includes seven mattress toppers:

  • The EVENcor Gel Plus is constructed with gel-infused memory foam interior and a removable, washable cover with cooling properties. It measures 3 inches thick and has a ‘medium’ feel.
  • The ComfortLuxe is designed with a gel-infused memory foam interior and a removable, washable cotton cover. It measures 3 inches thick and has a ‘medium’ feel.
  • The Seasonal is a reversible 3-inch topper. One side has gel-infused memory foam, allowing it to sleep fairly cool, while the other side made of standard memory foam sleeps warmer by comparison. The topper also includes a removable, washable fabric cover. Both sides of the topper have a ‘medium’ feel.
  • The Pure Comfort is a 3-inch topper with a standard memory foam interior and a stain-resistant cotton cover. It has a ‘medium’ feel.
  • The Plush Pillowtop is constructed with a top layer of down alternative fill and a bottom layer of memory foam, resulting in a ‘soft’ feel. It measures 4 inches thick.
  • The LURAcor Advanced Support features a solid polyfoam interior and a polyester cover engineered with 37.5® Technology to help the topper sleep cooler. It measures 3 inches thick and has a ‘medium’ feel.
  • The Overnight Recovery is another all-polyfoam topper with a 3-inch profile. It also has a cover made of Celliant fabric, a material that absorbs body heat from sleepers and converts it into infrared energy in order to regulate the sleeper’s body temperature. The topper has a ‘medium’ feel.

Novaform’s wide selection of toppers ensures most sleepers can find a suitable option regardless of their body weight, preferred sleep position, and comfort preferences. Most Novaform toppers offer consistent body conforming that results in pain and pressure relief, as well as improved spinal alignment for side sleepers.

Other benefits include great motion isolation and no noise when bearing weight, and many Novaform models sleep cooler than their all-foam competitors.

Novaform toppers are available for sale through Costco. For these purchases, a Costco membership is required. The toppers are also sold on However, Novaform purchases are not backed by Costco’s hassle-free return policy, which guarantees a full refund for any product return.

Novaform toppers have below-average price-points compared to comparable, foam-based toppers.

Read on to learn more about Novaform toppers in terms of construction, pricing, and performance. This guide also includes an overview of shipping, return, and warranty options for Novaform buyers, as well as some similar topper recommendations.

Meet Our Testing Team

General Overview

  • Multiple thickness, firmness, and material composition options
  • Great motion isolation and no noise
  • Below-average prices
  • Hassle-free returns and nonprorated 10-year warranty


  • Questionable durability
  • Some models/returns limited to Costco members

Novaform toppers are primarily sold at Costco.

Click here for online recommendations.

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Full Sleep Rating


Full Sleep Rating


Full Sleep Rating


Full Sleep Rating

Temperature Neutrality
Motion Isolation
Temperature Neutrality
Motion Isolation
Temperature Neutrality
Motion Isolation
Temperature Neutrality
Motion Isolation

What Type of Sleeper is Best Suited to a Novaform Topper?

Based on our customer feedback, Novaform mattress toppers have received the following grades among sleepers of different weights and preferred sleep positions. Please note that these ratings are subjective, and that everyone has varying experiences on different toppers. Sleeper comfort and spinal support are the most important factors when it comes to selecting a topper.

For more information on sleeping positions please see our guides for side, back, stomach and combination sleepers.

As you can see, Novaform toppers – most of which have a ‘medium’ feel – have earned the most positive ratings from side, back, and stomach sleepers who weigh 230 pounds or less. Heavier individuals may find these toppers feel too soft and are prone to sagging. The Plush Pillow-Top – Novaform’s only topper with a ‘soft’ feel – is best suited to side and back sleepers who weigh less than 130 pounds.

Compare Toppers

How Do Novaform Toppers Compare to Other Mattress Toppers?

As any consumer does with a product they’re considering, our topper assessments naturally involve comparing them with other similar products. Be it composition, firmness, or price, we think it’s important to see how Novaform toppers stack up to other toppers.

Novaform’s selection includes memory foam, gel memory foam, polyfoam, and down alternative pillow-top and memory foam models. Many of these toppers come with cooling covers, which allow them to sleep cooler than competing models. Other benefits include consistent conforming ability, good motion isolation, and no noise when bearing weight.

Check out our selections below if you’d like to see a few comparable toppers.

Similar Topper Options

Topper Technical Details


What You Need to Know About Novaform Mattress Toppers

Sizing and Pricing

Below you’ll find current prices for Novaform toppers in each available size. We’ve grouped the toppers by material composition for these price ranges. Also, please note Novaform does not offer some of these toppers in a Twin XL size.

  • mattress topper icon
    Twin $99.99 (memory foam) $99.99 (gel memory foam) $139.99 (reversible) $99.99 to $139.99 (polyfoam) $119.99 (pillow-top)
  • mattress topper icon
    Twin XL $99.99 (memory foam) $99.99 (gel memory foam)
  • mattress topper icon
    Full $114.99 (memory foam) $119.99 (gel memory foam) $159.99 (reversible) $119.99 to $159.99 (polyfoam) $139.99 (pillow-top)
  • mattress topper icon
    Queen $139.99 (memory foam) $139.99 (gel memory foam) $179.99 (reversible) $139.99 to $179.99 (polyfoam) $159.99 (pillow-top)
  • mattress topper icon
    King $159.99 (memory foam) $159.99 (gel memory foam) $219.99 (reversible) $159.99 to $199.99 (polyfoam) $179.99 (pillow-top)
  • mattress topper icon
    Cal King $159.99 (memory foam) $159.99 to $ (gel memory foam) $219.99 (reversible) $159.99 to $199.99 (polyfoam) $179.99 (pillow-top)

Construction and Firmness

The Plush Pillow-Top from Novaform has a ‘soft’ feel, and the brand’s remaining toppers each have a ‘medium’ feel. Thickness, firmness, and composition specs for all seven Novaform toppers are listed in the table below.

Topper Model Firmness Material Components Cover Components Thickness
EVENcor Gel Plus ‘medium’ Gel-infused memory foam Cooling polyester 3″
ComfortLuxe ‘medium’ Gel-infused memory foam Cotton 3″
Seasonal (reversible) ‘medium’ (both sides) Side 1: standard memory foam
Side 2: gel-infused memory foam
Polyester 3″
Pure Comfort ‘medium Memory foam Stain-resistant cotton 3″
Plush Pillow-Top ‘soft’ 2″ down alternative fibers
2″ memory foam
Polyester 4″
LURAcor Advanced Support ‘medium Polyfoam Polyester with cooling 37.5® Technology 3″
Overnight Recovery ‘medium’ Polyfoam Celliant fabric 3″

Set-Up and Care Instructions

The set-up process for Novaform mattress toppers is as follows:

  • Novaform toppers are shipped compressed in a box. For best results, allow the topper to expand to its full shape before first use.
  • The toppers may emit off-gassing odor after being removed from their packaging. We recommend letting the topper air out in a well-ventilated room before trying it out for the first time.
  • According to Novaform, some toppers may feel somewhat hard/firm at first. Owners may need to break in the topper for a few nights before it reaches their desired firmness setting.

The cleaning and care process for Novaform toppers is as follows:

  • Topper owners should always defer to their model’s care instructions tag, as cleaning procedures vary by model.
  • Owners should never wash or dry foam layers in machines or dry clean these components. Spot clean with cold water if stains occur.
  • Most Novaform toppers have removable covers that can be washed and dried in machines. Wash in cold water and dry on a low setting, or air dry. Do not replace the cover until it is completely dry, as wet material can damage the foam.


Novaform toppers are available to Costco members on the Costco website, as well as select brick-and-mortar Costco locations. They are also sold on

Novaform Coupons and Discounts

Novaform toppers are primarily sold at Costco.

  • Sleep Trial None

  • Shipping Free to Costco members in contiguous U.S.

  • Warranty 10 years, non-prorated

  • Made In USA

  • Where Do They Ship?

    Costco ships Novaform toppers to members in all 50 states and Puerto Rico.

  • Full Shipping Details

    The delivery policy for Costco/Novaform toppers is as follows:

    1. Costco offers free standard shipping via UPS Ground. Customers who select this option usually receive their topper within 5-7 business days. For an extra charge, Costco also offers express UPS shipping. These deliveries reach their destination in three to five business days.
    2. Customers in Alaska, Hawaii, and Puerto Rico must pay additional shipping fees, which are added to the total price during checkout.
  • Trial Period and Warranty Details

    Costco does not offer a sleep trial for Novaform mattress toppers:

    However, Costco members may return their topper for any reason as long as it was purchased directly from Costco online or at a brick-and-mortar location. The company issues full refunds for all returns. Costco members may coordinate their return online or drop off the topper at any physical store.

    Those who buy their Novaform topper from or other authorized retailers are not eligible for Costco’s member return policy. These customers should defer to the return policy of the seller they choose.

    Please note: annual Costco memberships are priced at $60 to $120, depending on membership tier and location.

    Innocor Comfort offers a 10-year warranty for all Novaform mattress toppers:

    1. This warranty is completely nonprorated.
    2. Warranty coverage begins on the date of purchase. Innocor Comfort will, at its sole option, repair or replace any topper with a recognized defect. Replacing a topper will not result in a new warranty, nor will it extend the original warranty.
    3. Topper owners cover all shipping and transportation charges associated with repairs or replacements.
    4. The warranty will cover the following defects:
      • Visible sagging or indentations in the topper surface measuring one and a half inches (1.5″) or deeper.
      • Physical flaws in the topper that cause foams to split or crack despite proper use and handling.
    5. The warranty will not cover the following:
      • Visible sagging or indentations in the topper surface that do not measure one and a half inches (1.5″) or deeper, or normal increases in foam softness that do not affect the topper’s pressure-relieving abilities. These issues are considered normal wear and tear.
      • Burns, cuts, tears, stains, and other types of physical damage that occur due to abuse, misuse, or neglect.
    6. Innocor Comfort may refuse to inspect defective toppers if the product is deemed to be in an unsanitary condition.
    7. This warranty is non-transferable. It is exclusively available to original owners who buy their mattress directly from Costco or through an authorized retailer. Those who buy or acquire their topper from the original owner or a non-authorized retailer do not receive warranty coverage.

Company Information

  • Customer Service

    7 out of 10 owner experiences show customers have had a positive experience with Novaform, irrespective of whether or not they liked their mattress topper.

  • BBB Rating

    Neither Novaform nor Innocor Comfort has earned a rating from the Better Business Bureau, but Costco currently holds an ‘A+’ grade.

  • Company History

    Innocor Comfort has been in business since 1996. In 2017, Bain Capital Private Equity acquired the company.

  • Physical Stores

    Costco operates more than 700 brick-and-mortar stores nationwide. Costco membership is required for entry. A full U.S. Costco directory is available online.

  • Contact Novaform/Innocor Comfort

  • Find Novaform on Social

Additional Sleep Products

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