2019 Purple Pillow Reviews

Based on 8,209 verified customer experiences from 20 unique sources.

What You Need to Know about the Purple Pillow

Pillow Type and Components: Purple offers a polymer-based pillow sold under the name Purple Pillow.

  • The pillow is constructed with a hyper-elastic polymer grid known as the ‘Smart Comfort Grid.’ Unlike most other pillows, there is no fill.
  • The cover is made of polyester, spandex mesh, and nylon.


  • Excellent shape retention
  • Sleeps fairly cool
  • Easy to clean
  • Free shipping in contiguous U.S.


  • Much heavier than the average pillow
  • Strong odor potential
  • Limited size availability
  • 30-night break-in require for sleep trial
  • D rating from Better Business Bureau

Product and Price Range: The Purple Pillow is exclusively available in a Standard size. When purchased from Purple, the pillow costs $99; retailer prices may be significantly lower. All Purple Pillows are manufactured in the United States.

Customer Satisfaction Rating: 72%
Calculated from: 8,209 customer experiences from 20 individual sources

Main Competitors: Purple’s primary competitors include other brands that offer pillows made from specialized materials and offer their products online.
Availability: The Purple Pillow is available on the Purple website, as well as other online retailers like Amazon.com and Walmart.com, but, the pillow is not sold at any brick-and-mortar retail locations. Purple operates one brick-and-mortar showroom in Alpine, Utah.
Amazon rating: 3.3
BBB rating: D

Purple Pillow Sleep Ratings

Category Criteria Purple Rating What Purple Users Say
Customer Satisfaction Based on data collection, this is an overall customer sentiment regarding the Purple Pillow. 72% Many Purple Pillow owners claim their pillow offers more comfort and support, but others prefer the feel of a more traditional pillow.
Durability The average pillow will start to deteriorate after two to three years of regular use. Very Good Because it does not contain any fibers or foams, the Purple Pillow typically performs for at least two to three years.
Firmness Options Pillows that are available in one firmness setting can be too limiting for sleepers whose personal preferences fall outside that firmness range. Poor The Purple Pillow comes in one firmness setting, and the firmness is not adjustable.
Shape Retention Depending on the material, some pillows flatten out more easily and require more fluffing than others. Excellent The hyper-elastic polymer grid of the Purple Pillow is designed for complete shape recovery, and no fluffing is required.
Moldability Moldable pillows can be scrunched and squeezed into different positions, but some pillow materials are less flexible. Good The Purple Pillow is somewhat moldable, but may be too stiff or firm for people who prefer heavy-duty scrunching and squeezing.
Conforming Pillows that conform closely to the sleeper’s head and neck are more likely to alleviate aches, pains, and pressure points. Fair The Purple Pillow is softer in the middle and firmer on the sides, and owners say conforming is minimal unless their heads are in certain positions.
Temperature Neutrality Some pillows sleep hotter than others, usually depending on both the fill content and the cover composition. Very Good The Purple Pillow is highly breathable with above-average circulation, and most owners say it sleeps quite cool.
Odor Potential Most pillows produce some off-gassing odors, but some emit stronger and longer-lasting smells. Fair Many Purple Pillow owners report a chemical smell when the pillow is new, but the odor usually dissipates after a few washes.
Weight Pillows that weigh less than four pounds are typically easier to move and maneuver than those weighing more than four pounds. Poor The Purple Pillow weighs more than 10 pounds, which is much heavier than the average pillow.
Ease of Cleaning Some pillow materials are machine washable, while others require hand washing, spot cleaning, and/or professional cleaning. Excellent The Purple Pillow is virtually waterproof, and can be washed in warm water with detergent. The cover is machine washable.

Purple Pillow Pricing and Delivery Details

Size Dimensions Thickness Price
Standard 24W” x 16L” 3″ $99 (U.S. dollars)
$169 (Canada dollars)

Package Deals: Purple does not offer any package deals for pillows at this time.
Where Can the Pillow Be Shipped?: Purple ships the Purple Pillow anywhere in the U.S. and Canada.
Delivery Fee: Deliveries within the contiguous U.S. are free of charge. Shipping to Hawaii and Alaska will incur variable charges, which start at roughly $40. Delivery charges to Canada are built into the price, so no extra fees will be applied.

Delivery Policy: The delivery policy for Purple is as follows:

  1. All Purple deliveries are coordinated through FedEx Ground or FedEx 2-day Air.
  2. In addition to standard shipping, Purple offers expedited two-day air shipping for orders in the U.S. (including Alaska and Hawaii), but this is not available to customers in Canada.

Purple Pillow Product Specifications and Firmness

The Purple Pillow is available in one firmness/loft option. The pillow is soft in the middle, and firmer around the edges. The table below contains a detailed breakdown of the pillow’s product specifications.

Product Name Firmness Options Loft Interior Components Cover Components
Purple Pillow Soft (middle)
Firm (edges)
3″ Hyper-elastic polymer
No fiber or foam fill
88% polyester
9% spandex mesh
3% nylon

Instructions for First Time Use: The Purple Pillow is ready to use once it has been removed from its packaging. To air out the pillow before its first use, remove the zippered cover.
Cleaning Instructions: The cleaning procedure for a Purple Pillow is as follows:

  1. To wash the pillow, rinse with warm water and clean with liquid detergent or dish soap.
  2. The pillow should be air dried only.
  3. The pillow cover is machine washable.

What Type of Sleeper Is Best Suited for a Purple Pillow?

Based on our customer feedback, the Purple Pillow has received the following grades among sleepers of different weights, body types, and preferred sleep positions. Please note that these ratings are subjective, and that everyone has varying experiences on different pillows. Sleeper comfort and spinal support are the most important factors when it comes to selecting a pillow.

Sleep Position Lightweight Sleeper Rating (Less than 130 lbs) Average Weight Sleeper Rating (130 to 230 lbs) Heavyweight Sleeper Rating (More than 230 lbs)
Side Good Good Good
Back Good Very Good Good
Stomach Poor Fair Poor

For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.

Purple Company Information

Customer Service: 7 out of 10 owner experiences show customers have had a positive experience with Purple, irrespective of whether or not they liked their pillow.
BBB rating: D
Company History: Purple was launched in 2015 and began selling mattresses after a successful Kickstarter campaign. The Purple Pillow was introduced in 2016.
Physical Stores: Purple operates one brick-and-mortar showroom in Alpine, Utah, but the Purple Pillow is not available in any physical retailer locations.
Corporate Address:
123 E. 200 N.
Alpine, UT 84004-1625
Phone Number:
Monday to Friday from 8am to 7pm MST
Saturday from 10am to 4pm MST
Contact Email: [email protected]
Company Website: https://purple.com/

Sleep Trial and Warranty Information

Trial Period and Guarantee: Purple offers a 100-night sleep trial for all Purple Pillow orders.

  1. This sleep trial includes a mandatory 30-night break-in period. Customers will not be able to return their pillow until at least 30 nights have elapsed.
  2. The pillow must be clean and undamaged in order to qualify for a return.
  3. Purple covers shipping and handling costs associated with pillow returns. Purchasers will receive a prepaid shipping label that covers return charges.

Warranty: Purple offers a 1-year warranty for the Purple Pillow.

  1. Warranty coverage begins on the original purchase date. Purple will, at it sole option, repair or replace pillows with recognized defects for as long as the warranty is valid.
  2. Purple will cover all pillow repair and replacement costs if the pillow is deemed defective. Otherwise, the owner will bear these charges. Additionally, the owner is responsible for shipping and handling costs associated with repairs or replacements.
  3. This warranty will cover the following defects:
    • Pillow materials that split, crack, or deteriorate despite normal use and handling.
  4. The warranty will not cover the following:
    • Burns, cuts, tears, stains, and other types of physical damage.
    • Damage from insects, rodents, or other types of infestation.
    • Damages that occur due to use of a non-stretchy and/or non-breathable pillow case.
  5. Warranty claims require original proof of purchase, and the law tag must still be intact.
  6. This warranty is exclusively offered to original owners who purchase their pillow from Purple or an authorized retailer. Those who buy or acquire their pillow from the original owner or a non-authorized retailer will not be eligible for warranty coverage.

Similar Pillow Options

Lastly, let’s look at some pillows that are comparable to the Purple Pillow. The following four brands offer pillows made from specialized, non-traditional materials, and also sell their products online.

Brand Cariloha Bamboo Hullo Mediflow MyPillow Purple
Model(s) Retreat Pillow
Gel Pillow
Micro-Gel Pillow
Air Pillow
Hullo Pillow The Water Pillow MyPillow Premium
Giza Elegance MyPillow
Purple Pillow
Pillow Type Charcoal memory foam Buckwheat Inner water chamber
Polyester, memory foam, down, or down alternative padding
Interlocking shredded polyfoam Hyper-elastic polymer
Cover Rayon from bamboo and polyester Organic cotton Cotton Cotton Polyester, spandex mesh, and nylon
Price Range (est.) $80 to $130 $60 to $150 $35 to $100 $80 to $100 $100
Loft Range 6″ to 7″ Adjustable Adjustable 2″ (new) 3″
Firmness Options Medium firm Firm Adjustable Least firm
Regular fill
More fill
Soft (center)
Firm (edges)
Availability Online Online Online Online
Sleep Trial 90 nights 60 nights 30 nights 60 nights 100 nights
Warranty Length Lifetime None 3 years 10 years 1 year
Tuck Customer Satisfaction Rating Insufficient data at this time Insufficient data at this time Insufficient data at this time 70% (11,093 customer reviews) 72% (8,209 customer reviews)