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Next up in our mattress executive interview series we’re chatting with the Co-Founder of Helix Sleep, Adam Tishman, about the company’s uniquely customized mattresses, their new re-brand, and where things are headed for the business.
Also, when you finish reading, enter to win a brand new Helix mattress in the size/firmness of your choice!
It really all started based on the similarities of our individual bad mattress buying experiences having just moved to a new city. We started to dive deeper and realized this was a common complaint among our classmates. None of us had traditional mattress backgrounds – which we thought was a good thing. A fresh perspective in an old space.
Absolutely. The research shows what should sound obvious – people are different. We come in different shapes and sizes, and we have different preferences. This is true for every consumer category, including mattresses. At Helix, our goal is to always celebrate your unique needs and preferences by getting you the best bed for you. A lot of the other mattress brands only offer a single option, which in our mind is forcing you to pick the average bed for everyone – not the right one for you.
This is all doubly true for couples who may not like the same thing. That’s why we offer our Dual Comfort options where the mattress has two sides that each feel different.
We’ve worked hard to create a nimble and complex supply chain that can balance our need for quick building and inventory if necessary. We’re proud that we can offer a substantially more complicated product array in similar delivery windows to all the other brands.
Not at all! We deliver in 6-8 business days and more often than not it is much faster. That’s about the same amount of time it takes for the vast majority of all brands in our space in most locations. We also make sure to manage customer expectation and stay in close contact to answer any questions.
Our pillow design is unique in that it can be adjusted to the perfect loft, or height. Each pillow comes with 2 removable insert layers and each individual can choose the # of inserts to use. We generally recommend that side sleepers with broader shoulders use both inserts. One insert is the most common amount – good for side or back. And no inserts is recommended for stomach sleepers.
Our goal is to help each customer create his or her perfect sleep system to make you as comfortable as possible. Getting a good night’s sleep is more than any specific product, it’s finding the right balance – along with the right routine – to get the perfect night’s rest.
The quiz is designed to be as helpful as possible, but there are definitely a couple questions that require subjective answers. Quantifying comfort is exceedingly difficult and we do our best to try and help consumers through the process by answers questions and crafting the quiz to be user friendly.
Having a showroom in NYC is a fantastic way for customers who are local to touch and feel the product in a bedroom environment. We walk customers through the sleep quiz, explain the answers, and then build the mattress for them on the spot!
In our opinion, claims that a single mattress can be best for everyone should immediately set off a red flag.
We recently launched some pretty exciting updates to our web experience and physical product based on an intense dive into hundreds of thousands of data points with the goal of improving our customer experience in our ecosystem and with our products.
In terms of finding the perfect mattress for your body type and sleep preferences, we still suggest that consumers take our Sleep Quiz which uses our proprietary algorithm to help find your match. But we know that some consumers prefer to browse directly or perhaps know exactly what they want in advance, so we want to let those consumers choose directly!
We are super excited to be able to improve our mattress offering while maintaining our same price. In terms of the mattresses , we have added a few new features all while maintaining our core values on a more custom mattress experience:
It’s actually been only 3 years! But in that time, the category has changed a lot. I think you’ll start to see more specialized brands and companies focused on specific niches within the market.