How to Buy a Mattress Online


Like any other major purchase, a new mattress requires you to make some serious considerations ― and how you choose to buy your mattress is one of the most important elements. In today’s marketplace, mattresses are available online through a wide selection of retailers. Additionally, a growing number of direct-to-consumer mattress companies like Tuft & Needle, Casper and Nest Bedding offer innovative online shopping experiences designed to be user-friendly and hassle-free. Mattresses sold online are generally cheaper and of higher quality, as well ― but buying a mattress on the Web may also carry certain drawbacks compared to visiting a brick-and-mortar store.

This guide to online mattress shopping will discuss the pros and cons of buying a mattress over the Internet. It also includes some expert tips for purchasing a mattress that is affordable, comfortable and supportive for you. You may also visit our comprehensive Mattress Product Database for more information.

How to Approach Buying a Mattress Online

Let’s start with some key first steps for finding and comparing mattresses on different websites.

1. Determine your price range. Create a ‘mattress budget’ that aligns with your personal finances. Traditional innerspring mattresses are the most popular ― and, usually, the least expensive ― mattress option. However, you may want to consider a memory foam mattress if you live with chronic pain or sleep issues. The cost of a mattress will depend on factors like size, composition and brand, but most good-quality innerspring and memory foam models of any size will be priced between $800 and $1,200. Hybrid mattresses often exceed this price range, but these models are designed to offer customized support and comfort. Remember: mattress prices are often discounted for Labor Day, the Fourth of July, President’s Day and other holiday sales.

2. Conduct some market research. Once you have a price range nailed down, you can begin comparison-shopping for mattress models. Our mattress buying guide lets you compare hundreds of different mattress brands and models using a wide range of customizable criteria. In addition to the total cost of a mattress, also make note of five things:

  • Delivery: Some retailers and manufacturers offer full-service delivery on mattresses, which includes moving the mattress into the buyer’s house and assembling it. Other mattress providers will limit this service to front-door delivery.
  • Return Charges and Policies: The return and refund fees for online mattress sellers are usually lower than those of brick-and-mortar stores. Many direct-to-consumer companies will arrange to remove the mattress as is from your home and transport it at no extra cost. Some retailers, however, will require you to box up the mattress before it can be picked up and shipped.
  • Additional Charges: In most cases, purchasing a mattress online will not incur any delivery fees or state sales tax ― but it’s important to read the fine print just in case.
  • Trial Period: Since testing out a mattress in-person may not be an option when you buy a mattress online, many retailers and direct-to-consumer companies offer generous trial periods ― two to three months, in some cases. During this period, you will be able to return the mattress if you are not satisfied and receive a full refund without extra charges.
  • Warranty: A mattress warranty may last anywhere from two to 25 years. There are many warranty-related factors to consider, such as shipping costs and prorated/non-prorated coverage. Please visit our mattress warranty guide for more information.

If trying out a mattress is important, then you may want to consider visiting a brick-and-mortar store. In addition to retailer stores, mattress companies like Casper, Leesa and Nest own and operate brick-and-mortar showrooms, and will host pop-up shows in different cities from time to time. In-person visits will give you the chance to test different mattresses for firmness, sinking depth and other qualities. Be sure to make note of all mattresses you test out that are within your price range, and then you can compare them using our mattress search engine.

3. Narrow down your options. A thorough search will most likely yield several mattress options that are within your personal budget. Be sure to check out our customizable mattress search engine, which lets you browse different models by size, type, price and other criteria.

What to Avoid/Watch out for

Next, let’s look at some red flags to look for when buying a mattress online ― and what to do if you come across one.

  • Be wary of mattress review sites. Some mattress review sites can be quite helpful. They feature authentic customer reviews, and product rankings generated through feedback and market research. However, some of these sites are owned by mattress retailers and other companies with a vested interest in product sales. The rankings on these sites are often biased, and designed to highlight more expensive brands in order to drive up profits for stakeholders. For example: a website known as ‘Best Mattress Brand’ is owned by the One Mall Group, which is affiliated with the manufacturers of Amerisleep and Astrabeds mattresses. Always take these rankings with a grain of salt or better yet, avoid them completely and refer to unbiased sources instead like our mattress product database.
  • Always check the specs: Most mattresses sold online are better than store-bought models in terms of composition, durability and overall quality. However, you should check and double-check the product specifications of any mattress sold online to ensure that all of the important components are included. For more information on specs for different products, please visit our mattress search engine.
  • Think twice before buying a mattress on classified ad sites. Many people sell mattresses on personalized ad sites like craigslist or These mattresses are often much cheaper than models sold through retailers or direct-to-consumer companies. In most cases, however, you (the buyer) will be responsible for shipping and/or transporting the mattress to your home. The warranty will also be voided as soon as the mattress changes hands. Additionally, mattress quality may be an issue ― and returning or obtaining a refund may be difficult, if not impossible. If you see a classified ad for a mattress you would like to buy, try to arrange a visit to the seller’s house in order to perform an in-person inspection.
  • A word about compression: For easier shipping, most memory foam mattresses will be compressed and/or vacuum-sealed. High-quality memory foam is designed to return to its original shape after the mattress is removed from its packaging. However, keeping a mattress compressed or sealed for longer than two to three months can permanently damage the foam’s shape retention. Check the website to make sure your foam mattress won’t be compressed until a day or two before it ships ― and contact a site administrator if this information is not readily available.

Pros and Cons of Buying a Mattress Online

Benefits of purchasing a mattress online include the following:

  • Purchasing mattresses online is more convenient and less time-consuming than in-person shopping.
  • Mattresses available online are usually sold at a lower price than models in brick-and-mortar stores.
  • Most online retailers and direct-to-consumer companies provide full product specs on each mattress; this information can be more difficult to find in a store.
  • Many in-store mattress salespeople will pressure you into buying more expensive models or unnecessary extras, but this does not occur online.
  • Online mattress sellers usually include free delivery, and you will not need to be at home when the delivery is made. In contrast, mattress stores are less likely to offer free delivery and will typically require you to be present to supervise the assembly.
  • Online mattress sellers normally offer lower return fees than their brick-and-mortar counterparts.
  • Even though you must visit a store to test out different models in-person, the satisfaction rates for online and brick-and-mortar mattress shoppers are nearly identical.

In addition to the pros, here are a few cons of buying a mattress online, rather than in a brick-and-mortar store.

  • You will not be able to test out the mattress unless you visit a store.
  • Unlike mattress stores that offer full-service delivery, most online retailers and direct-to-consumer companies only provide front-door service. This means you will be responsible for moving the mattress inside and assembling it.
  • With few exceptions, online mattress sellers will not remove your old mattress for free. Some companies, such as Saatva and Wright, will provide this service for an additional fee.
  • Some mattress websites feature ‘customer service chat windows’ that connect you with sales personnel. However, most sellers do not offer personal customer assistance. This means you must conduct your own product research.

Where Do I Go from Here?

When it comes to purchasing a mattress online, a little bit of research goes a long way. We’ll leave you with a few final tips for using our site to find the best mattress online.

  • Our mattress buying guide offers a comprehensive database of information on different mattress brands and types. Use our product comparison tool to see how different models stack up in terms of price, composition, special features and other important considerations.
  • Once you’re finished reviewing mattresses on, we’ll direct you to the website and product page of the model you select. This allows you to purchase the mattress directly from the company.
  • Please reach out to us if you need any help searching or paying for a mattress on Simply fill out our online contact form, and we’ll be happy to assist you via email, telephone or online chat to ensure you get the help you need.