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Best Luxury Pillows – Top Picks and Buying Guide

Written by Keith Cushner

Quick Overview

For many sleepers, luxury pillows are a sound investment. Cheaper pillows are usually made from less durable fill and cover materials. This often results in lumpiness, loss of shape, and other issues that affect the pillow’s overall lifespan. Although luxury pillows have higher price-points, many of them deliver superior comfort and support for many years.

In addition to durability, luxury pillows also offer a better sleep experience. They are constructed from breathable, pressure-relieving fill materials and premium fabrics that can improve overall sleep quality for owners.

This guide will discuss the defining traits of luxury pillows and provide some expert tips for first-time shoppers. Below, you’ll find our picks for the five best luxury pillows sold today. These selections are based on verified owner and customer experiences, along with our own product research and analysis.

Best Luxury Pillows

Best Luxury Pillows – Reviewed

Best OverallBrooklinen Down Pillow

Best Overall – Brooklinen Down Pillow

Highlights

  • Down and feather fill, cotton cover
  • Multiple loft options
  • Double-stitched edges for added durability
  • Spot or dry cleaning recommended
  • Free returns, exchanges, and replacements
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Best OverallBrooklinen Down Pillow

Brooklinen.com

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The Brooklinen Down Pillow epitomizes the long-lasting construction and exceptional comfort of today’s luxury models. The pillow contains a sumptuous blend of soft down clusters. The cover is made of breathable cotton sateen, which sleeps fairly cool and has a double-stitched design for added longevity. These materials are OEKO-TEX certified and are treated with antimicrobials to withstand wear and tear from dust mites and bacteria.

Customers can choose from three loft settings. The Plush design is 100% down and sinks very deeply, making it ideal for lighter people and stomach sleepers. The Mid-Plush option has a chambered design, with a supportive feather core and a softer, down-filled outer chamber. The Firm pillow shares the same chambered construction, but the feather ratio is higher to create a supportive surface with minimal sinking. The Mid-Plush and Firm pillows are best suited to side and back sleepers.

The Brooklinen Pillow is available in standard and king sizes. Its price-point is very reasonable, considering the materials. Brooklinen also offers a full-satisfaction guarantee that includes free pillow returns, exchanges, and replacements.

Good for:

  • Sleepers who enjoy the softness of down/feather pillows
  • Hot sleepers
  • Any type of sleeper in terms of preferred position or weight group
  • Value seekers

Best DownKassatex White Goose Down Pillow

Best Down – Kassatex White Goose Down Pillow

Highlights

  • European white goose down fill, cotton cover
  • Multiple loft options
  • Ethically and sustainably sourced materials
  • Machine washable
  • 60-night sleep trial
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Best DownKassatex White Goose Down Pillow

kassatex.com

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Down – the softer inner plumage of geese and ducks – is one of the softest pillow materials available. In recent years, however, some manufacturers have come under fire for obtaining down through cruel and/or unethical means. The European White Goose Down Pillow from Kassatex contains 650 fill-power down and feather fill. This material is obtained and cleaned to government standards, making it both ethical and environmentally friendly.

This pillow comes in three loft settings. The lower-loft option is firmer and best suited for side and back sleepers. A mid-loft design offers moderate sinking, making it a good option for those who weigh between 130 and 230 pounds. Lastly, the high-loft pillow has a plush feel that sinks very deeply. This setting is optimal for most stomach sleepers. All versions of the pillow are encased in a breathable cotton-dobby shell.

Kassatex offers free shipping for all orders. The pillow is also backed by a 60-night sleep trial that includes full refunds on all returns.

Good for:

  • Sleepers who enjoy the softness of down/feather pillows
  • Hot sleepers
  • Any type of sleeper in terms of preferred position or weight group
  • Animal-conscious shoppers

Best Down AlternativeBoll & Branch Down Alternative Pillow

Best Down Alternative – Boll & Branch Down Alternative Pillow

Highlights

  • Polyester down alternative fill, organic cotton cover
  • Multiple loft options
  • Hypoallergenic components
  • Machine washable
  • 30-night sleep trial
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Best Down AlternativeBoll & Branch Down Alternative Pillow

Bollandbranch.com

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Down alternative – a pillow fill made from polyester puffballs that mimic the natural softness of authentic down – is not normally considered a luxury pillow material. However, the Boll & Branch Down Alternative Pillow is a notable exception. The pillow contains premium down alternative clusters that sink deeply for a luxuriously plush feel. The contents are also encased in a cover made from breathable, lightweight organic cotton that won’t trap heat like other fabrics.

Customers can choose from two loft settings. The high-loft option has a very soft feel that sinks deeply beneath the sleeper’s head, making it a good option for those who sleep on their back or stomach. Boll & Branch also offers a lower-loft setting with a medium-firm feel. The down alternative fill is completely hypoallergenic and will not trigger symptoms for those with down allergies. The pillow is also machine washable, saving owners on time and care-related costs.

Boll & Branch offers a 30-night sleep trial, which includes free shipping and full refunds on all returns. The pillow has a very reasonable price-point, as well.

Good for:

  • Sleepers who prefer a pillow that sinks deeply
  • Those with down allergies
  • Side, back, stomach, or combination sleepers
  • Value seekers

Best Memory FoamTempur-Pedic TEMPUR-Cloud Breeze Dual Cooling Pillow

Best Memory Foam – Tempur-Pedic TEMPUR-Cloud Breeze Dual Cooling Pillow

Highlights

  • Gel memory foam interior, cotton cover
  • 6.4" loft
  • Pressure-relieving material also sleeps cool
  • Machine washable cover
  • 5-year warranty
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Best Memory FoamTempur-Pedic TEMPUR-Cloud Breeze Dual Cooling Pillow

tempurpedic.com

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Memory foam is one of the most popular pillow materials, but many sleepers claim the foam traps heat and sleeps at an uncomfortable temperature. Tempur-Pedic addresses this issue with the TEMPUR-Cloud Breeze Dual Cooling Pillow, which contains a middle layer of soft memory foam and outer layers of cooling gel on both sides. Sleepers receive the close contouring and ache/pain relief of memory foam without overheating. A breathable cotton cover also helps the pillow maintain a suitable temperature for most.

The TEMPUR-Cloud Breeze has a 6.4-inch loft, making it fairly thick, but the foam’s soft feel lets sleepers sink to a comfortable level. This ensures good spinal alignment for any sleep position. The cover is removable and machine washable for convenient cleaning, while the foam never needs to be laundered (spot cleaning is recommended for stains).

The TEMPUR-Cloud Breeze has a fairly high price-point, making it a good option for shoppers with bigger budgets. Tempur-Pedic helps offset these costs with free shipping for all orders. The pillow is also backed by a five-year warranty, which is much longer than average.

Good for:

  • Sleepers with chronic neck and/or shoulder pain
  • Those who prefer high-loft pillows
  • Side, back, stomach, or combination sleepers
  • People who sleep hot on other all-foam pillows

Best LatexSaatva Pillow

Best Latex – Saatva Pillow

Highlights

  • Shredded latex and microdenier fill, organic cotton cover
  • Adjustable loft and firmness
  • Exceptional support and durability
  • Machine washable outer layer
  • 45-night sleep trial
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Best LatexSaatva Pillow

saatva.com

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The Saatva Pillow is a top luxury pick for several reasons. For one, it boasts a sophisticated, chambered design. An outer pillow of downy-soft microdenier surrounds the supportive, shredded Talalay latex core, resulting in a comfortable balance of cushioning and support. These components are encased in a machine-washable cover made of breathable organic cotton. The pillow offers strong airflow between the chambers, resulting in consistent temperature neutrality or most hot sleepers.

Owners can remove the latex core from the microdenier outer pillow to adjust the loft and overall firmness. This makes the Saatva Pillow suitable for those whose comfort preferences vary from night to night. The outer pillow and cover are also machine washable. And because latex is such a durable material, the Saatva Pillow has a longer-than-average expected lifespan.

Saatva offers free shipping for all orders. The pillow is also backed by a 45-night sleep trial.

Good for:

  • Sleepers with fluctuating loft/firmness preferences
  • Hot sleepers
  • Side, back, stomach, and combination sleepers
  • Those with chronic pain and pressure in the neck and shoulders

Buying Guide – How to Shop for a Luxury Pillow

Today’s pillow shoppers can choose from a wide range of designs, materials, and comfort settings. Many pillow models are available at lower price-points, making them a fairly affordable investment, but flimsy fill components, low-quality cover fabrics and poor overall construction can shorten the pillow’s overall lifespan and lead to discomfort for owners.

For this reason, a luxury pillow may be the best option for some sleepers. Although some carry higher costs, they provide a comfortable surface that will maintain a full shape and withstand wear and tear for years to come. This guide looks at factors to consider when selecting a luxury pillow, as well as an overview of the most common pillow materials and some answers to frequently asked questions.

Defining Qualities of a Luxury Pillow

The term ‘luxury’ is fairly ambiguous as far as pillows are concerned. Manufacturers may use this term to describe premium materials, unique construction, exceptional durability, or other characteristics. When determining how luxurious a pillow is, be sure to consider the following factors:

  • Fill Materials: The most luxurious pillow fills offer a balance of cushioning and support. They should sink beneath the sleeper’s head and neck to a comfortable degree without sagging excessively, which can cause aches and pains. These materials include memory foam, natural or organic latex, and authentic down and feathers.
  • Cover Materials: The pillow cover encases the fill, and may be removable or non-removable. Luxurious covers are typically made from premium fabrics with long expected lifespans, consistent breathability, and – if applicable – higher thread counts. Luxurious cover fabrics include cotton and organic cotton, linen, and rayon from bamboo. Some luxury pillows also have covers modified with quilting, intricate patterns, and other stylistic touches.
  • Adjustability: Most pillows sold today are non-adjustable. As a result, they offer singular loft and firmness settings. However, a growing number of pillows allow owners to customize the feel and thickness of their pillow. Some have chambered designs that enable owners to add or remove fill components. Others are reversible, meaning each side offers a unique loft and firmness.
  • Durability and Shape Retention: The average pillow will perform for two to three years before it needs to be replaced. Prior to replacement, some pillows lose their shape due to deterioration of the fill materials. The result is a lumpy, uneven surface that can cause discomfort for sleepers. A luxury pillow should outlast its competitors by maintaining a decent shape for longer than three years. In many cases, luxury pillows cannot be washed or dried in machines, as laundering can break down internal components and affect overall longevity.
  • Temperature Neutrality: Most pillows are fairly cool. However, some are specifically designed to absorb less body heat from sleepers and maintain a comfortable temperature. Ventilated or shredded core materials can increase interior airflow, while breathable cover fabrics help keep the surface cool. Other additions, such as gel inserts or copper-infused components, can help luxury pillows sleep even cooler.

When selecting a pillow, it’s important to understand the pros and cons associated with each fill and cover material. In the next section, we’ll take a closer look at the most common materials used in today’s pillows.

The following table lists descriptions, performance ratings, and costs for six of the most common fill/cover materials:

Choosing a Pillow Loft

Pillow loft, or thickness, is an important consideration for any shopper. Generally, pillow loft options fall into three main categories:

  • Low Loft: Less than 3 inches
  • Medium Loft: 3 to 5 inches
  • High Loft: More than 5 inches

Pillow loft can affect how the head and neck are positioned in relation to the rest of the body. If the head is elevated too high or sinks too low, this can affect spinal alignment and cause aches and pains for sleepers. As a result, shoppers should take their sleep position, body weight and dimensions, and comfort preferences into account when selecting a pillow, as well as their bed’s firmness. The table below lists common criteria for choosing loft.

Firmness is also important when choosing a pillow loft. A high-loft pillow with plush fill may sink somewhat deeply, resulting in a mid- or low-loft setting when the pillow is compressed beneath the head and neck.

For sleepers with fluctuating comfort preferences, a pillow with adjustable loft may be the most suitable option. Owners can add/remove fill or layers to make the pillow thinner or thicker. Changing the loft may also adjust the firmness.

Important Considerations for Pillow Shoppers

When shopping for a luxury pillow and comparing different brands and models, here are a few factors to keep in mind:

  • What is your pillow shopping budget? A luxury pillow may cost hundreds of dollars or less than $50, depending on the model. Remember: the price-point may not necessarily indicate high quality. Look at the fill and cover materials, design, and other factors to determine if the pillow will be a good option.
  • What is your preferred loft setting? Buying a non-adjustable pillow essentially means committing to a single thickness and firmness. This may be less than ideal for those who are unsure of their optimal loft, as well as those with fluctuating preferences. Many luxury pillows offer adjustable loft settings for this reason.
  • Does the pillow need to be machine washable? Some luxury pillows should only be spot-cleaned and/or dry-cleaned. Spot-cleaning can be fairly time consuming, while dry-cleaning may drive up regular costs for owners. However, also keep in mind that excessive machine-washing will cause many pillows to deteriorate quickly.
  • Does the pillow include a sleep trial? Sleep trials allow customers to test out a new pillow at their home for a predetermined length of time – typically 30 to 60 nights – and then return it for a full refund if they are not satisfied. These trials can be very helpful for customers who aren’t sure if the pillow will be a good long-term fit. However, some brands do not offer sleep trials.
  • How long does the warranty last? The average pillow warranty spans two to three years. Many luxury pillows come with warranties that exceed three years in length. However, owners should also read the warranty’s fine print: they may need to pay shipping and transportation costs if a pillow defect develops.
  • Do you need a luxury pillow? Many sleepers get a good night’s rest on low-cost pillows made from relatively cheap materials. However, a luxury pillow may be more suitable for people who sleep hot, as well as those seeking a model that is more durable and cost-effective.

Additional Resources

For more information about pillows, please visit the following Tuck.com guides:

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