Classic Brands lives by its name, as the company has been around since the 1970s. They used to specialize in water beds, then moved into memory foam and latex mattresses, bed frames, and pillows. The company crafts and designs all of its products in its spacious facility located near Baltimore, Maryland.
They have another warehouse in Los Angeles and have employed many of their warehouse staff for the better part of 20 years. If you’re looking to buy American-made, this is a great place to start. Classic Brands uses several types of cutting edge foam: open cell, gel-infused, and latex. The open cell and gel-infused foams are more porous than conventional foams, allowing for more comfortable and breathable materials.
Their latex foam is also designed for breathability and orthopedic support. No matter which of their products you buy, you can rest assured that they care about quality. Their products are CertiPur-US® certified and Intertek tested. In other words, their foam products are tested independently for quality and evaluated for national standards of safety.
Classic Brands has a wide variety of pillows. For simplicity’s sake, we’ve batched their six memory foam pillows into one section. You’ll also find reviews for their down pillows as well. Each rating includes a wide variety of categories, from durability and firmness to temperature neutrality and even odor potential. Please note that we have not collected enough data to rate the Nestle Talalay Latex Pillow at this time.
Now let’s see how Classic Brands pillows have been rated for durability, conforming ability, odor potential, and other performance factors.
Our ratings below are based on verified customer and owner experiences, as well as intensive product research and analysis.
Classic Brands Memory Foam
Classic Brands Nestle Talalay Latex
Classic Brands Plush Down
Full Sleep Rating
Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Full Sleep Rating
Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Full Sleep Rating
Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Classic Brands Memory Foam
Classic Brands Nestle Talalay Latex
Classic Brands Plush Down
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
x
The average pillow will start to deteriorate after two to three years of regular use; a pillow’s expected lifespan often depends on the material composition.
Reviewers seemed happy with the durability and lasting power of the pillows they purchased.
Durability
x
The average pillow will start to deteriorate after two to three years of regular use; a pillow’s expected lifespan often depends on the material composition.
Reviewers seemed happy with the durability and lasting power of the pillows they purchased.
Firmness Options
x
Some pillows are only sold in one firmness or loft setting, while others offer adjustability.
Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”
Firmness Options
x
Some pillows are only sold in one firmness or loft setting, while others offer adjustability.
Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”
Shape Retention
x
Some pillows tend to flatten out over time, which can affect comfort and support for sleepers, while others maintain a full shape even after years of use.
Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”
Shape Retention
x
Some pillows tend to flatten out over time, which can affect comfort and support for sleepers, while others maintain a full shape even after years of use.
Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”
Moldability
x
This refers to how squishy/moldable a pillow is. Pillows are more cuddly and squeezable are suitable for those who prefer to snuggle with a pillow while they sleep or as a support pillow between their legs.
These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.
Moldability
x
This refers to how squishy/moldable a pillow is. Pillows are more cuddly and squeezable are suitable for those who prefer to snuggle with a pillow while they sleep or as a support pillow between their legs.
These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.
Conforming
x
Pillows with certain types of fill will mold to the sleeper’s head, neck, and shoulders to alleviate tension and pains; other fill types do not conform as closely, and typically provide less pain and pressure relief.
Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.
Conforming
x
Pillows with certain types of fill will mold to the sleeper’s head, neck, and shoulders to alleviate tension and pains; other fill types do not conform as closely, and typically provide less pain and pressure relief.
Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.
Temperature Neutrality
x
Pillows may sleep hot, cold, or neutral, depending on the fill and cover materials.
Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”
Temperature Neutrality
x
Pillows may sleep hot, cold, or neutral, depending on the fill and cover materials.
Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”
Odor Potential
x
Off-gassing should be expected from most pillows when they are removed from their packaging, but some produce more excessive and/or longer-lasting odors than others.
Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.
Odor Potential
x
Off-gassing should be expected from most pillows when they are removed from their packaging, but some produce more excessive and/or longer-lasting odors than others.
Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.
Weight
x
Some pillows are heavier than others, which may be an issue for some sleepers when attempting to lift/adjust their pillow during the night.
Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.
Weight
x
Some pillows are heavier than others, which may be an issue for some sleepers when attempting to lift/adjust their pillow during the night.
Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.
Ease of Cleaning
x
Depending on the material composition, a pillow may be cleaned in a washer and dryer, or it may require hand washing, spot-cleaning, and/or dry-cleaning.
Soft covers are easily removable and machine washable.
Ease of Cleaning
x
Depending on the material composition, a pillow may be cleaned in a washer and dryer, or it may require hand washing, spot-cleaning, and/or dry-cleaning.
Soft covers are easily removable and machine washable.
Durability
x
The average pillow will start to deteriorate after two to three years of regular use; a pillow’s expected lifespan often depends on the material composition.
Reviewers are pleased with long term durability of latex in these pillows. Testing shows they are built to last.
Durability
x
The average pillow will start to deteriorate after two to three years of regular use; a pillow’s expected lifespan often depends on the material composition.
Reviewers are pleased with long term durability of latex in these pillows. Testing shows they are built to last.
Firmness Options
x
Some pillows are only sold in one firmness or loft setting, while others offer adjustability.
Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”
Firmness Options
x
Some pillows are only sold in one firmness or loft setting, while others offer adjustability.
Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”
Shape Retention
x
Some pillows tend to flatten out over time, which can affect comfort and support for sleepers, while others maintain a full shape even after years of use.
Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”
Shape Retention
x
Some pillows tend to flatten out over time, which can affect comfort and support for sleepers, while others maintain a full shape even after years of use.
Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”
Moldability
x
This refers to how squishy/moldable a pillow is. Pillows are more cuddly and squeezable are suitable for those who prefer to snuggle with a pillow while they sleep or as a support pillow between their legs.
These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.
Moldability
x
This refers to how squishy/moldable a pillow is. Pillows are more cuddly and squeezable are suitable for those who prefer to snuggle with a pillow while they sleep or as a support pillow between their legs.
These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.
Conforming
x
Pillows with certain types of fill will mold to the sleeper’s head, neck, and shoulders to alleviate tension and pains; other fill types do not conform as closely, and typically provide less pain and pressure relief.
Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.
Conforming
x
Pillows with certain types of fill will mold to the sleeper’s head, neck, and shoulders to alleviate tension and pains; other fill types do not conform as closely, and typically provide less pain and pressure relief.
Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.
Temperature Neutrality
x
Pillows may sleep hot, cold, or neutral, depending on the fill and cover materials.
Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”
Temperature Neutrality
x
Pillows may sleep hot, cold, or neutral, depending on the fill and cover materials.
Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”
Odor Potential
x
Off-gassing should be expected from most pillows when they are removed from their packaging, but some produce more excessive and/or longer-lasting odors than others.
Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.
Odor Potential
x
Off-gassing should be expected from most pillows when they are removed from their packaging, but some produce more excessive and/or longer-lasting odors than others.
Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.
Weight
x
Some pillows are heavier than others, which may be an issue for some sleepers when attempting to lift/adjust their pillow during the night.
Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.
Weight
x
Some pillows are heavier than others, which may be an issue for some sleepers when attempting to lift/adjust their pillow during the night.
Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.
Ease of Cleaning
x
Depending on the material composition, a pillow may be cleaned in a washer and dryer, or it may require hand washing, spot-cleaning, and/or dry-cleaning.
Soft covers are easily removable and machine washable.
Ease of Cleaning
x
Depending on the material composition, a pillow may be cleaned in a washer and dryer, or it may require hand washing, spot-cleaning, and/or dry-cleaning.
Soft covers are easily removable and machine washable.
Durability
x
The average pillow will start to deteriorate after two to three years of regular use; a pillow’s expected lifespan often depends on the material composition.
Customers seemed happy about the lifespan and durability of the down pillow.
Durability
x
The average pillow will start to deteriorate after two to three years of regular use; a pillow’s expected lifespan often depends on the material composition.
Customers seemed happy about the lifespan and durability of the down pillow.
Firmness Options
x
Some pillows are only sold in one firmness or loft setting, while others offer adjustability.
The majority of users seemed very pleased with its mix of firmness. As one said, “A perfect combination of softness and firmness, with a downy outside shell that you can sink into, and a solid feather core to provide support.”
Firmness Options
x
Some pillows are only sold in one firmness or loft setting, while others offer adjustability.
The majority of users seemed very pleased with its mix of firmness. As one said, “A perfect combination of softness and firmness, with a downy outside shell that you can sink into, and a solid feather core to provide support.”
Shape Retention
x
Some pillows tend to flatten out over time, which can affect comfort and support for sleepers, while others maintain a full shape even after years of use.
Users were happy with how the down pillow retained its shape and said while it sinks slightly at night, it’s not a problem. One person noted: “I just fluff it up before I go to sleep and I’m comfortable all night.”
Shape Retention
x
Some pillows tend to flatten out over time, which can affect comfort and support for sleepers, while others maintain a full shape even after years of use.
Users were happy with how the down pillow retained its shape and said while it sinks slightly at night, it’s not a problem. One person noted: “I just fluff it up before I go to sleep and I’m comfortable all night.”
Moldability
x
This refers to how squishy/moldable a pillow is. Pillows are more cuddly and squeezable are suitable for those who prefer to snuggle with a pillow while they sleep or as a support pillow between their legs.
Customers noted that the interior is both soft enough to sink into but firm into to retain shape, making it easy to mold to a variety of sleepers.
Moldability
x
This refers to how squishy/moldable a pillow is. Pillows are more cuddly and squeezable are suitable for those who prefer to snuggle with a pillow while they sleep or as a support pillow between their legs.
Customers noted that the interior is both soft enough to sink into but firm into to retain shape, making it easy to mold to a variety of sleepers.
Conforming
x
Pillows with certain types of fill will mold to the sleeper’s head, neck, and shoulders to alleviate tension and pains; other fill types do not conform as closely, and typically provide less pain and pressure relief.
Most users said they were happy with the pillow’s conforming abilities, molding to their neck in such a way that provided support and pain relief in a variety of sleeping positions.
Conforming
x
Pillows with certain types of fill will mold to the sleeper’s head, neck, and shoulders to alleviate tension and pains; other fill types do not conform as closely, and typically provide less pain and pressure relief.
Most users said they were happy with the pillow’s conforming abilities, molding to their neck in such a way that provided support and pain relief in a variety of sleeping positions.
Temperature Neutrality
x
Pillows may sleep hot, cold, or neutral, depending on the fill and cover materials.
Very few customers noted the temperature as a problem, though one found it hot on occasional nights.
Temperature Neutrality
x
Pillows may sleep hot, cold, or neutral, depending on the fill and cover materials.
Very few customers noted the temperature as a problem, though one found it hot on occasional nights.
Odor Potential
x
Off-gassing should be expected from most pillows when they are removed from their packaging, but some produce more excessive and/or longer-lasting odors than others.
Users mentioned that this is a nice alternative to foam pillows because there was no off-gassing or odd smell.
Odor Potential
x
Off-gassing should be expected from most pillows when they are removed from their packaging, but some produce more excessive and/or longer-lasting odors than others.
Users mentioned that this is a nice alternative to foam pillows because there was no off-gassing or odd smell.
Weight
x
Some pillows are heavier than others, which may be an issue for some sleepers when attempting to lift/adjust their pillow during the night.
This pillow is lightweight, though may not be ideal for someone with a very heavy head due to the soft inner materials.
Weight
x
Some pillows are heavier than others, which may be an issue for some sleepers when attempting to lift/adjust their pillow during the night.
This pillow is lightweight, though may not be ideal for someone with a very heavy head due to the soft inner materials.
Ease of Cleaning
x
Depending on the material composition, a pillow may be cleaned in a washer and dryer, or it may require hand washing, spot-cleaning, and/or dry-cleaning.
Due to the inner materials, this pillow is not machine washable. Some users were unhappy with the need to gently hand wash the outer materials.
Ease of Cleaning
x
Depending on the material composition, a pillow may be cleaned in a washer and dryer, or it may require hand washing, spot-cleaning, and/or dry-cleaning.
Due to the inner materials, this pillow is not machine washable. Some users were unhappy with the need to gently hand wash the outer materials.
Overall, customers were most pleased with the plush down pillows for their paradoxically firm and soft feel, easy moldability, and potential to sleep in just about any position. These pillows also seemed more likely to stay cool, without temperature being much of an issue.
The memory foam pillows were also generally liked, but tend to work better for side and back sleepers. Some customers noted that they experienced temporary off-gassing during the first week with their pillows.
What Type of Sleeper is Best Suited to Classic Brands Pillows?
A sleeper’s experience with a pillow often depends on his or her body weight and preferred sleep position.
Based on owner experiences and product analysis, Pillows from Classic Brands have earned the following ratings from sleepers with different weights and position preferences.
For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.
Least Firm - Yellow
Regular Fill - White
More Fill - Green
Firm - Blue
Medium Soft
LOFT
4"
Adjustable
Adjustable
6" when new
SIZES
Queen
King
Standard/Queen
King
Queen
King
Pillow Technical Details
What You Need to Know About Classic Brands Pillows
Pricing and Sizing
Standard$25 Reversible Cool Gel Memory Foam$33 Cool Sleep Ventilated Gel Memory Foam$24 Quiet Sleep Gel Fiber$18 Reversible Gel & Memory Foam Travel
Queen$45 Reversible Cool Gel Memory Foam$34 Conforma Memory Foam$26 Cool Sleep Ventilated Gel Memory Foam$61 Nestle Talaylay Latex$31 Plush Down
King$47 Conforma Memory Foam$40 Cool Sleep Ventilated Gel Memory Foam$65 Nestle Talaylay Latex$36 Plush Down
Below, you’ll find length, width, and thickness dimensions for each of the pillows offered by Classic Brands in each available size.
Pillow Model
Size
Dimensions
Loft
Reversible Cool Gel Memory Foam
Standard/Queen
16” x 24”
5”
Conforma Memory Foam
Queen
16” x 27”
5”
King
16” x 33”
5”
Cool Sleep Ventilated Gel Memory Foam
Standard
16” x 22”
4.5”
Queen
16” x 28”
4.5”
King
16” x 33”
4.5”
Quiet Sleep Gel Fiber
Standard
26” x 20”
8”
Reversible Gel & Memory Foam Travel
Standard
9.5” x 14
3”
Nestle Talalay Latex
Queen
28” x 16”
6”
King
34” x 16”
6”
Plush Down
Queen
30” x 20”
4”
King
36” x 20”
4”
Classic Brands’ pillow sizes and prices vary widely. Many of their models even come with different standard sizes, so make sure to confirm you’re getting the correct size even if you’ve bought another one of their models before.
Construction and Firmness
Let’s take a look at how Classic Brands pillows are made. For simplicity’s sake, the memory foam pillows have been consolidated into one group for this section.
Classic Brands vends through a variety of retailers. Delivery depends on the retailer, though most service the United States and Canada.
What is the Delivery Policy?
Classic Brands’ delivery policy varies depending on the vendor.
Can You Wash Classic Brands pillows?
Some pillows are machine washable while others must be hand washed. Classic Brands shoppers should follow the product’s recommended cleaning methods.
Classic Brands Pillow Care Instructions
Product care varies by pillow type. Most covers are removable and machine washable. Be sure to follow the instructions for your specific pillow type.
Full Delivery Policy
Classic Brands’ delivery policy varies depending on the vendor. Most pillows ordered through Amazon should arrive within two days of receiving an order, unless noted otherwise. Many of their products qualify for free Amazon Prime shipping.
Trial Period & Warranty Details
Sleep Trial Duration – Sleep trial duration depends on the vendor and type of pillow that you purchase. Many Amazon purchases allow a 30-day return policy when shipped from the warehouse.
Warranty – Warranty depends on the vendor and type of pillow that you purchase. Many of the pillows come with a warranty that least between three to five years.
Company Information
Customer Service
8 out of 10 owner experiences show customers have had a positive experience with Classic Brands, irrespective of whether or not they liked their pillow.
Company History
Classic Brands has been in business since 1971. They were established near Baltimore, Maryland and now have another location in Los Angeles.
BBB Rating
Classic Brands has earned a B- rating from the Better Business Bureau.
Physical Stores
Customers can find Classic Brands Pillows through the following in-person retailers:
Walmart, Macy’s, The Home Depot, Weekends Only – Furniture & Mattress
