Classic Brands lives by its name, as the company has been around since the 1970s. They used to specialize in water beds, then moved into memory foam and latex mattresses, bed frames, and pillows. The company crafts and designs all of its products in its spacious facility located near Baltimore, Maryland.
They have another warehouse in Los Angeles and have employed many of their warehouse staff for the better part of 20 years. If you’re looking to buy American-made, this is a great place to start. Classic Brands uses several types of cutting edge foam: open cell, gel-infused, and latex. The open cell and gel-infused foams are more porous than conventional foams, allowing for more comfortable and breathable materials.
Their latex foam is also designed for breathability and orthopedic support. No matter which of their products you buy, you can rest assured that they care about quality. Their products are CertiPur-US® certified and Intertek tested. In other words, their foam products are tested independently for quality and evaluated for national standards of safety.
Classic Brands has a wide variety of pillows. For simplicity’s sake, we’ve batched their six memory foam pillows into one section. You’ll also find reviews for their down pillows as well. Each rating includes a wide variety of categories, from durability and firmness to temperature neutrality and even odor potential. Please note that we have not collected enough data to rate the Nestle Talalay Latex Pillow at this time.
Now let’s see how Classic Brands pillows have been rated for durability, conforming ability, odor potential, and other performance factors.
Our ratings below are based on verified customer and owner experiences, as well as intensive product research and analysis.
Full Sleep Rating
Criteria
Rating
Full Sleep Rating
Criteria
Rating
Full Sleep Rating
Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Overall, customers were most pleased with the plush down pillows for their paradoxically firm and soft feel, easy moldability, and potential to sleep in just about any position. These pillows also seemed more likely to stay cool, without temperature being much of an issue.
The memory foam pillows were also generally liked, but tend to work better for side and back sleepers. Some customers noted that they experienced temporary off-gassing during the first week with their pillows.
What Type of Sleeper is Best Suited to Classic Brands Pillows?
A sleeper’s experience with a pillow often depends on his or her body weight and preferred sleep position.
Based on owner experiences and product analysis, Pillows from Classic Brands have earned the following ratings from sleepers with different weights and position preferences.
For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.
What You Need to Know About Classic Brands Pillows
Pricing and Sizing
Standard$25 Reversible Cool Gel Memory Foam$33 Cool Sleep Ventilated Gel Memory Foam$24 Quiet Sleep Gel Fiber$18 Reversible Gel & Memory Foam Travel
Queen$45 Reversible Cool Gel Memory Foam$34 Conforma Memory Foam$26 Cool Sleep Ventilated Gel Memory Foam$61 Nestle Talaylay Latex$31 Plush Down
King$47 Conforma Memory Foam$40 Cool Sleep Ventilated Gel Memory Foam$65 Nestle Talaylay Latex$36 Plush Down
Below, you’ll find length, width, and thickness dimensions for each of the pillows offered by Classic Brands in each available size.
Pillow Model
Size
Dimensions
Loft
Reversible Cool Gel Memory Foam
Standard/Queen
16” x 24”
5”
Conforma Memory Foam
Queen
16” x 27”
5”
King
16” x 33”
5”
Cool Sleep Ventilated Gel Memory Foam
Standard
16” x 22”
4.5”
Queen
16” x 28”
4.5”
King
16” x 33”
4.5”
Quiet Sleep Gel Fiber
Standard
26” x 20”
8”
Reversible Gel & Memory Foam Travel
Standard
9.5” x 14
3”
Nestle Talalay Latex
Queen
28” x 16”
6”
King
34” x 16”
6”
Plush Down
Queen
30” x 20”
4”
King
36” x 20”
4”
Classic Brands’ pillow sizes and prices vary widely. Many of their models even come with different standard sizes, so make sure to confirm you’re getting the correct size even if you’ve bought another one of their models before.
Construction and Firmness
Let’s take a look at how Classic Brands pillows are made. For simplicity’s sake, the memory foam pillows have been consolidated into one group for this section.
Classic Brands vends through a variety of retailers. Delivery depends on the retailer, though most service the United States and Canada.
What is the Delivery Policy?
Classic Brands’ delivery policy varies depending on the vendor.
Can You Wash Classic Brands pillows?
Some pillows are machine washable while others must be hand washed. Classic Brands shoppers should follow the product’s recommended cleaning methods.
Classic Brands Pillow Care Instructions
Product care varies by pillow type. Most covers are removable and machine washable. Be sure to follow the instructions for your specific pillow type.
Full Delivery Policy
Classic Brands’ delivery policy varies depending on the vendor. Most pillows ordered through Amazon should arrive within two days of receiving an order, unless noted otherwise. Many of their products qualify for free Amazon Prime shipping.
Trial Period & Warranty Details
Sleep Trial Duration – Sleep trial duration depends on the vendor and type of pillow that you purchase. Many Amazon purchases allow a 30-day return policy when shipped from the warehouse.
Warranty – Warranty depends on the vendor and type of pillow that you purchase. Many of the pillows come with a warranty that least between three to five years.
Company Information
Customer Service
8 out of 10 owner experiences show customers have had a positive experience with Classic Brands, irrespective of whether or not they liked their pillow.
Company History
Classic Brands has been in business since 1971. They were established near Baltimore, Maryland and now have another location in Los Angeles.
BBB Rating
Classic Brands has earned a B- rating from the Better Business Bureau.
Physical Stores
Customers can find Classic Brands Pillows through the following in-person retailers:
Walmart, Macy’s, The Home Depot, Weekends Only – Furniture & Mattress
