Novaform mattresses come in a variety of models and firmness ratings to accommodate a wide range of sleeper preferences.
Novaform mattresses have above-average lifespans, effectively isolate motion and alleviate pressure, and produce virtually no noise.
Novaform mattresses have a below-average price-point compared to other memory foam models. Additionally, all mattresses come with a nonprorated 20-year warranty; by comparison, most mattress manufacturers offer shorter limited warranty coverage periods.
Costco, the primary seller of Novaform mattresses, allows customers to return their mattress at any point in exchange for a full refund (provided it is in satisfactory condition).
Cons
Chief complaints about Novaform mattresses include poor edge support, difficult moving and maneuvering, and above-average body heat retention.
Novaform mattresses are available at Costco.
If you'd rather shop online, read our recommendations and top picks.
Innocor Comfort offers memory foam mattresses sold under the Novaform brand name. A total of six different mattress models are featured in Novaform’s current lineup:
The Altabella mattress has a comfort system with three main components: a top layer of standard memory foam; a middle layer of gel memory foam; and a bottom layer of polyfoam. The support core is constructed from high-density polyfoam, and the cover is a four-way-stretch fabric blend.
The Novaform Plush mattress features three inches of memory foam in the comfort layer, followed by a layer of polyfoam. The support core is made of high-density polyfoam, and the cover is quilted
The Serafina Pearl mattress has a comfort system with a top layer of gel-infused memory foam and a bottom layer of convoluted polyfoam. The support core is constructed from high-density polyfoam, and the cover is quilted. This mattress is also sold in a mattress bundle, along with an adjustable base.
The Bella Venta features a top layer of gel memory foam in the comfort system, followed by a bottom layer of convoluted polyfoam. The support core is constructed from high-density polyfoam.
The ComfortGrande mattress is designed with a comfort system featuring a top layer of gel memory foam and a bottom layer of convoluted polyfoam. The support core is made of high-density polyfoam.
The Novaform Firm mattress is designed with a top layer of polyfoam and a bottom layer of memory foam in the comfort system. The support core is constructed from high-density polyfoam.
Please note: the Deluxe Comfort mattress is listed on the Novaform website, but this model is currently unavailable on Costco.com and may have been discontinued.
Novaform mattresses are primarily sold through Costco.com. Its sister brand, Sleep Innovations, is primarily sold through Amazon.com. To read our analysis of that brand, please visit our Sleep Innovations Mattress Review.
Full Sleep Rating
Criteria
Rating
Durability
Motion Isolation
Off-gassing
Pressure Relief
Temperature Neutrality
Edge Support
Noise
Sex
Durability
Motion Isolation
Off-gassing
Pressure Relief
Temperature Neutrality
Edge Support
Noise
Sex
Durability
x
Specifies how long the product maintains structure, providing comfort and support before it begins to deteriorate. For reference, the average mattress lifespan is 6-8 years.
Novaform mattresses typically last between six and eight years, owners say, which is an above-average lifespan for memory foam models at this price-point.
Durability
x
Specifies how long the product maintains structure, providing comfort and support before it begins to deteriorate. For reference, the average mattress lifespan is 6-8 years.
Novaform mattresses typically last between six and eight years, owners say, which is an above-average lifespan for memory foam models at this price-point.
Motion Isolation
x
A measure of how effectively a mattress absorbs motion across its surface, preventing partner disturbance.
Novaform owners say that their mattresses isolate and minimize motion to a significant extent.
Motion Isolation
x
A measure of how effectively a mattress absorbs motion across its surface, preventing partner disturbance.
Novaform owners say that their mattresses isolate and minimize motion to a significant extent.
Off-gassing
x
Most new products emit chemical smells after being removed from packaging. Off-gassing odors are considered non-toxic, but can be quite unpleasant nonetheless.
Compared to other memory foam mattresses, Novaform models produce relatively little off-gassing odor.
Off-gassing
x
Most new products emit chemical smells after being removed from packaging. Off-gassing odors are considered non-toxic, but can be quite unpleasant nonetheless.
Compared to other memory foam mattresses, Novaform models produce relatively little off-gassing odor.
Pressure Relief
x
This refers to the degree to which a mattress molds to or cradles the contours of the body. This helps alleviate pressure point pain, especially on the hips and shoulders.
Novaform mattresses conform somewhat closely to sleeper’s bodies and will relieve a significant amount of bodily pressure.
Pressure Relief
x
This refers to the degree to which a mattress molds to or cradles the contours of the body. This helps alleviate pressure point pain, especially on the hips and shoulders.
Novaform mattresses conform somewhat closely to sleeper’s bodies and will relieve a significant amount of bodily pressure.
Temperature Neutrality
x
The temperature of a mattress throughout the night is affected by how much body heat is retained. Several factors affect temperature neutrality, including material composition, layer thickness, and dissipation of heat through airflow.
According to our feedback, Novaform mattresses can trap in body heat and sleep relatively hot.
Temperature Neutrality
x
The temperature of a mattress throughout the night is affected by how much body heat is retained. Several factors affect temperature neutrality, including material composition, layer thickness, and dissipation of heat through airflow.
According to our feedback, Novaform mattresses can trap in body heat and sleep relatively hot.
Edge Support
x
The degree to which the perimeter of the mattress supports body weight. In some cases, mattresses may sink when weight is applied. This sinkage, often called “roll-off”, affects how closely you might sleep to the edge of the bed.
Novaform mattresses offer minimal edge support and some owners report sinkage at the edges, but they are sturdier when compared to other memory foam models.
Edge Support
x
The degree to which the perimeter of the mattress supports body weight. In some cases, mattresses may sink when weight is applied. This sinkage, often called “roll-off”, affects how closely you might sleep to the edge of the bed.
Novaform mattresses offer minimal edge support and some owners report sinkage at the edges, but they are sturdier when compared to other memory foam models.
Noise
x
Certain mattresses – particularly those with coils – can be quite noisy when bearing weight. Others are nearly silent. Material composition is often the limiting factor for noise potential.
Customer reports indicate that Novaform mattresses are virtually silent.
Noise
x
Certain mattresses – particularly those with coils – can be quite noisy when bearing weight. Others are nearly silent. Material composition is often the limiting factor for noise potential.
Customer reports indicate that Novaform mattresses are virtually silent.
Sex
x
Mattresses that are bouncier and more responsive tend to be better for sex, as they’re easier to change positions on. In contrast, unresponsive mattresses can cause couples to have trouble switching positions.
As is the case with most memory foam models, Novaform mattresses offer minimal responsiveness and are not as good for sex as springier, bouncier mattress types.
Sex
x
Mattresses that are bouncier and more responsive tend to be better for sex, as they’re easier to change positions on. In contrast, unresponsive mattresses can cause couples to have trouble switching positions.
As is the case with most memory foam models, Novaform mattresses offer minimal responsiveness and are not as good for sex as springier, bouncier mattress types.
What Type of Sleeper is Best Suited to a Novoform Mattress ?
Based on our customer feedback, Ikea mattresses received the following grades among sleepers of different weights and preferred sleep positions.
Please note that these ratings are subjective, and that everyone has varying experiences on different mattresses. Sleeper comfort and spinal support are the most important factors when it comes to selecting a mattress.
For more information on sleeping positions please see our guides for side, back, stomach and combination sleepers.
Compare Mattresses
Buying a mattress online through direct-to-consumer brands removes the third-party markup you’ll find at a brick and mortar store. It also means you can shop from the comfort of your couch.
Take a look at a few of the mattresses that compare well with the Novaform line.
The firmness rating of a Novaform mattress will vary by selected model. The table below features a detailed look at the components and dimensions of Novaform’s six current mattresses.
Please note that Novaform does not disclose certain specs about any of their mattress models, including foam density and cover composition.
Product Name
Firmness Rating
Thickness
Support Core Components
Comfort Layer Components
Cover Components
Altabella
4 (Medium Soft)
14″
7 1/2″ HD Polyfoam
1″ Memory Foam 2″ Gel Memory Foam 2 1/2″ Polyfoam
Not Disclosed
Novaform Plush
4.5 (Medium Soft)
12″
6″ HD Polyfoam
3″ Memory Foam 3″ Polyfoam
Not Disclosed
Serafina Pearl
5.5 (Medium)
14″
8″ HD Polyfoam
3″ Gel Memory Foam 3″ Convoluted Polyfoam
Not Disclosed
Bella Venta
6 (Medium Firm)
12″
7″ HD Polyfoam
2 1/2″ Gel Memory Foam 2 1/2″ Convoluted Polyfoam
Not Disclosed
ComfortGrande
6 (Medium Firm)
14″
8″ HD Polyfoam
3″ Gel Memory Foam 3″ Polyfoam
Not Disclosed
Novaform Firm
7.5 (Firm)
12″
10″ HD Polyfoam
1″ Polyfoam 1″ Memory Foam
Not Disclosed
Firmness is rated on a scale of 1 to 10. For more information on how firmness is calculated, please visit our Mattress Firmness page.
Availability
Novaform mattresses are primarily sold through Costco.com. Novaform does not sell mattresses directly on their website, nor does the company operate any brick-and-mortar stores.
Sleep Trial Costco full refund return
Shipping All 50 states.
Warranty 20-year, nonprorated
Made In USA
How Is the Mattress Shipped?
Novaform mattresses are compressed, rolled up, and shipped in a box.
Where Do They Ship?
Novaform mattresses are shipped anywhere in the United States, including Alaska and Hawaii.
White Glove Delivery?
No white glove delivery is offered on any Novaform mattress at this time.
Full Shipping Details
Delivery Policy: Mattresses from Novaform are exclusively available for purchase through authorized third-party retailers online and at brick-and-mortar stores. Customers should defer to the delivery policy of the retailer where they purchase or plan to purchase their mattress.
Old Mattress Removal?
Novaform does not offer old mattress removal services. Customers should inquire about old mattress removal from the retailer where they purchase their Novaform mattress model.
Trial Period and Warranty Details
Trial Period and Guarantee: Costco does not offer a sleep trial for any Novaform mattresses at this time. However, Costco will accept returnsfrom any item purchased online or in a brick-and-mortar store in exchange for a full refund. Customers may drop off their mattress at a brick-and-mortar location; alternatively, they can coordinate their return online. Please note that Costco requires all customers to obtain annual membership before purchasing anything online or in a store; annual membership fees range from $60 to $120.
Warranty: Innocor Comfort offers a 20-year limited warranty for all current Novaform mattresses.
This warranty is entirely nonprorated. Coverage begins on the date of original purchase. Innocor Inc. will, at their sole option, repair or replace any defective Sleep Innovations mattress for as long as the warranty is valid.
If a defective mattress has been discontinued or is not in stock, Innocor Comfort reserves the right to replace it with a comparable substitute.
Mattress owners are responsible for all handling and transportation costs associated with returning a mattress for repair or receiving a replacement model.
Sleep Innovations mattresses are designed for use with certain types of foundational support, including a ‘platform bed, slatted frame with horizontal center supports and/or a box spring’. Use of an inadequate foundation will void the warranty.
The warranty will cover the following product defects:
Visible sagging or indentations in the sleep surface that measure one and a half inches (1 1/2″) or deeper.
The warranty will not cover the following:
Normal increases in mattress softness that do not affect its pressure-relieving abilities, or visible sagging or indentations in the sleep surface that do not measure one and a half inches (1 1/2″) or deeper. These issues are considered standard wear and tear.
Repair or replacement requests that occur due to changes in the owner’s sleep preferences.
Burns, cuts, tears, stains, and other types of physical damage that directly result from owner misuse, improper cleaning, and/or inadequate foundational support.
This warranty exclusively extends to original owners who purchase their Sleep Innovations mattress directly from an authorized mattress retailer. Those who buy or acquire their mattress from the original owner or a non-authorized retailer will not be entitled to warranty protection.
Company Information
Customer Service
7 out of 10 owner experiences show customers have had a positive experience with Novaform, irrespective of whether or not they liked their mattress.
Company History
Innocor Comfort was founded in 1996; in 2017, the company was acquired by Bain Capital Private Equity.
Physical Stores
Novaform does not operate any brick-and-mortar locations.
Contact Novaform
Phone Number: 1-888-999-0499 (Available Monday through Friday from 930am to 6pm EST) Contact Email: customerservice@innocorinc.com Company Website: novaformcomfort.com
