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Novaform Mattress Reviews

Written by Tuck Staff

Novaform Mattress Reviews

The Bottom Line.

  • Novaform offers memory foam mattresses that span a wide range of thickness, firmness, and composition settings.
  • All mattresses have below-average price-points and great value.
  • Novaform beds are available at Costco, which offers hassle-free returns and a nonprorated 20-year warranty for all mattresses.
Meet Our Testing Team

General Overview

  • Novaform mattresses come in a variety of models and firmness ratings to accommodate a wide range of sleeper preferences.
  • Novaform mattresses have above-average lifespans, effectively isolate motion and alleviate pressure, and produce virtually no noise.
  • Novaform mattresses have a below-average price-point compared to other memory foam models. Additionally, all mattresses come with a nonprorated 20-year warranty; by comparison, most mattress manufacturers offer shorter limited warranty coverage periods.
  • Costco, the primary seller of Novaform mattresses, allows customers to return their mattress at any point in exchange for a full refund (provided it is in satisfactory condition).


  • Chief complaints about Novaform mattresses include poor edge support, difficult moving and maneuvering, and above-average body heat retention.


Novaform mattresses are available at Costco.

If you'd rather shop online, read our recommendations and top picks.

Shop Online Mattresses

Innocor Comfort offers memory foam mattresses sold under the Novaform brand name. A total of six different mattress models are featured in Novaform’s current lineup:

  • The Altabella mattress has a comfort system with three main components: a top layer of standard memory foam; a middle layer of gel memory foam; and a bottom layer of polyfoam. The support core is constructed from high-density polyfoam, and the cover is a four-way-stretch fabric blend.
  • The Novaform Plush mattress features three inches of memory foam in the comfort layer, followed by a layer of polyfoam. The support core is made of high-density polyfoam, and the cover is quilted
  • The Serafina Pearl mattress has a comfort system with a top layer of gel-infused memory foam and a bottom layer of convoluted polyfoam. The support core is constructed from high-density polyfoam, and the cover is quilted. This mattress is also sold in a mattress bundle, along with an adjustable base.
  • The Bella Venta features a top layer of gel memory foam in the comfort system, followed by a bottom layer of convoluted polyfoam. The support core is constructed from high-density polyfoam.
  • The ComfortGrande mattress is designed with a comfort system featuring a top layer of gel memory foam and a bottom layer of convoluted polyfoam. The support core is made of high-density polyfoam.
  • The Novaform Firm mattress is designed with a top layer of polyfoam and a bottom layer of memory foam in the comfort system. The support core is constructed from high-density polyfoam.
  • Please note: the Deluxe Comfort mattress is listed on the Novaform website, but this model is currently unavailable on and may have been discontinued.

Novaform mattresses are primarily sold through Its sister brand, Sleep Innovations, is primarily sold through To read our analysis of that brand, please visit our Sleep Innovations Mattress Review.

What Type of Sleeper is Best Suited to a Novoform Mattress ?

Based on our customer feedback, Ikea mattresses received the following grades among sleepers of different weights and preferred sleep positions.

Please note that these ratings are subjective, and that everyone has varying experiences on different mattresses. Sleeper comfort and spinal support are the most important factors when it comes to selecting a mattress.

For more information on sleeping positions please see our guides for side, back, stomach and combination sleepers.

Compare Mattresses

Buying a mattress online through direct-to-consumer brands removes the third-party markup you’ll find at a brick and mortar store. It also means you can shop from the comfort of your couch.

Take a look at a few of the mattresses that compare well with the Novaform line.

Similar Mattress Options

Mattress Technical Details

What You Need to Know About Novaform Mattresses

Sizing and Pricing

See Novaform pricing and available sizes below.

  • twin-bed
    Twin $439.99-$499.99
  • twin-bed
    Full $529.99-$669.99
  • twin-bed
    Queen $599.99-$749.99
  • twin-bed
    King $699.99-$899.99
  • twin-bed
    Cal King $699.99-$1,099.99

Construction and Firmness

The firmness rating of a Novaform mattress will vary by selected model. The table below features a detailed look at the components and dimensions of Novaform’s six current mattresses.

Please note that Novaform does not disclose certain specs about any of their mattress models, including foam density and cover composition.

Product Name Firmness Rating Thickness Support Core Components Comfort Layer Components Cover Components
Altabella 4 (Medium Soft) 14″ 7 1/2″ HD Polyfoam 1″ Memory Foam
2″ Gel Memory Foam
2 1/2″ Polyfoam
Not Disclosed
Novaform Plush 4.5 (Medium Soft) 12″ 6″ HD Polyfoam 3″ Memory Foam
3″ Polyfoam
Not Disclosed
Serafina Pearl 5.5 (Medium) 14″ 8″ HD Polyfoam 3″ Gel Memory Foam
3″ Convoluted Polyfoam
Not Disclosed
Bella Venta 6 (Medium Firm) 12″ 7″ HD Polyfoam 2 1/2″ Gel Memory Foam
2 1/2″ Convoluted Polyfoam
Not Disclosed
ComfortGrande 6 (Medium Firm) 14″ 8″ HD Polyfoam 3″ Gel Memory Foam
3″ Polyfoam
Not Disclosed
Novaform Firm 7.5 (Firm) 12″ 10″ HD Polyfoam 1″ Polyfoam
1″ Memory Foam
Not Disclosed

Firmness is rated on a scale of 1 to 10. For more information on how firmness is calculated, please visit our Mattress Firmness page.


Novaform mattresses are primarily sold through Novaform does not sell mattresses directly on their website, nor does the company operate any brick-and-mortar stores.

  • Sleep Trial Costco full refund return

  • Shipping All 50 states.

  • Warranty 20-year, nonprorated

  • Made In USA

  • How Is the Mattress Shipped?

    Novaform mattresses are compressed, rolled up, and shipped in a box.

  • Where Do They Ship?

    Novaform mattresses are shipped anywhere in the United States, including Alaska and Hawaii.

  • White Glove Delivery?

    No white glove delivery is offered on any Novaform mattress at this time.

  • Full Shipping Details

    Delivery Policy: Mattresses from Novaform are exclusively available for purchase through authorized third-party retailers online and at brick-and-mortar stores. Customers should defer to the delivery policy of the retailer where they purchase or plan to purchase their mattress.


  • Old Mattress Removal?

    Novaform does not offer old mattress removal services. Customers should inquire about old mattress removal from the retailer where they purchase their Novaform mattress model.

  • Trial Period and Warranty Details

    Trial Period and Guarantee: Costco does not offer a sleep trial for any Novaform mattresses at this time. However, Costco will accept returns from any item purchased online or in a brick-and-mortar store in exchange for a full refund. Customers may drop off their mattress at a brick-and-mortar location; alternatively, they can coordinate their return online. Please note that Costco requires all customers to obtain annual membership before purchasing anything online or in a store; annual membership fees range from $60 to $120.

    Warranty: Innocor Comfort offers a 20-year limited warranty for all current Novaform mattresses.

    1. This warranty is entirely nonprorated. Coverage begins on the date of original purchase. Innocor Inc. will, at their sole option, repair or replace any defective Sleep Innovations mattress for as long as the warranty is valid.
    2. If a defective mattress has been discontinued or is not in stock, Innocor Comfort reserves the right to replace it with a comparable substitute.
    3. Mattress owners are responsible for all handling and transportation costs associated with returning a mattress for repair or receiving a replacement model.
    4. Sleep Innovations mattresses are designed for use with certain types of foundational support, including a ‘platform bed, slatted frame with horizontal center supports and/or a box spring’. Use of an inadequate foundation will void the warranty.
    5. The warranty will cover the following product defects:
      • Visible sagging or indentations in the sleep surface that measure one and a half inches (1 1/2″) or deeper.
    6. The warranty will not cover the following:
      • Normal increases in mattress softness that do not affect its pressure-relieving abilities, or visible sagging or indentations in the sleep surface that do not measure one and a half inches (1 1/2″) or deeper. These issues are considered standard wear and tear.
      • Repair or replacement requests that occur due to changes in the owner’s sleep preferences.
      • Burns, cuts, tears, stains, and other types of physical damage that directly result from owner misuse, improper cleaning, and/or inadequate foundational support.
    7. This warranty exclusively extends to original owners who purchase their Sleep Innovations mattress directly from an authorized mattress retailer. Those who buy or acquire their mattress from the original owner or a non-authorized retailer will not be entitled to warranty protection.

Company Information

  • Customer Service

    7 out of 10 owner experiences show customers have had a positive experience with Novaform, irrespective of whether or not they liked their mattress.

  • Company History

    Innocor Comfort was founded in 1996; in 2017, the company was acquired by Bain Capital Private Equity.

  • Physical Stores

    Novaform does not operate any brick-and-mortar locations.

  • Contact Novaform

    Phone Number: 1-888-999-0499 (Available Monday through Friday from 930am to 6pm EST)
    Contact Email: [email protected]
    Company Website:
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