Exact matches only
Search in title
Search in content
Search in posts
Search in pages
guides
products
Filter by Categories
Baby Sleep Products
Bedding
Bedding FAQs
Circadian
Circadian rhythm sleep-wake disorders
Diagnosis
Drug Therapies
Dyssomnias
España
How Sleep Works
Hypersomnias
Insomnias
Mattress 101
Mattress Accessories
Mattress Brands
Mattress Comparisons
Mattress FAQs
Mattresses
Non-Drug Therapies
Parasomnias
Pet Sleep Resources
Popular
Safety and Sleep
Safety and Sleep Products
Sales and Coupons
Sleep Disorders
Sleep Environment
Sleep Health
Sleep Medicine
Sleep Preparation
Sleep Products
Sleep Resources
Sleep-related breathing disorders
Sleep-related movement disorders
Uncategorized
This research is supported by you, our readers, through our independently chosen links, which earn us a commission. Learn More.

Classic Brands Pillow Reviews

Written by - Brad Nehring.
Classic Brands Pillow Reviews

The Bottom Line.

  • Classic Brands offers a broad selection of pillow materials, including memory foam, down, and Talalay latex options.
  • All Classic Brands pillows offer very good shape retention.
  • Classic Brands pillows are made in the USA. They are also CertiPur-US® certified and Intertek tested, ensuring high quality standards.

Interested in a pillow from Classic Brands?

Tuck readers get the best price

Shop Now

243 Verified Customer Experiences

5 Unique Review Sources

20 Hours of Testing

4 Expert Consultations

Meet Our Testing Team
Keith
Keith
Jackson
Jackson
Bill
Bill
Brad
Brad

General Overview

  • Manufactured in the USA
  • High-quality certifications and standards
  • Wide variety of materials available
  • Cooling technology that makes for a comfortable night’s sleep

Cons

  • Pillow sizes vary widely, making it hard to buy sets with different types
  • Memory foam and latex pillows poor for stomach sleepers

Quick Summary

Classic Brands lives by its name, as the company has been around since the 1970s. They used to specialize in water beds, then moved into memory foam and latex mattresses, bed frames, and pillows. The company crafts and designs all of its products in its spacious facility located near Baltimore, Maryland.

They have another warehouse in Los Angeles and have employed many of their warehouse staff for the better part of 20 years. If you’re looking to buy American-made, this is a great place to start. Classic Brands uses several types of cutting edge foam: open cell, gel-infused, and latex. The open cell and gel-infused foams are more porous than conventional foams, allowing for more comfortable and breathable materials.

Their latex foam is also designed for breathability and orthopedic support. No matter which of their products you buy, you can rest assured that they care about quality. Their products are CertiPur-US® certified and Intertek tested. In other words, their foam products are tested independently for quality and evaluated for national standards of safety.

This article will focus on their three main pillow varieties: memory foam, plush down, and  Talalay latex. Let’s dive in.

Tuck readers get the best price on Classic Brands Pillows.

Check Price

Classic Brands has a wide variety of pillows. For simplicity’s sake, we’ve batched their six memory foam pillows into one section. You’ll also find reviews for their down pillows as well. Each rating includes a wide variety of categories, from durability and firmness to temperature neutrality and even odor potential. Please note that we have not collected enough data to rate the Nestle Talalay Latex Pillow at this time.

Now let’s see how Classic Brands pillows have been rated for durability, conforming ability, odor potential, and other performance factors.

Our ratings below are based on verified customer and owner experiences, as well as intensive product research and analysis.

  • Classic Brands Memory Foam
  • Classic Brands Nestle Talalay Latex
  • Classic Brands Plush Down

Full Sleep Rating

Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning

Full Sleep Rating

Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning

Full Sleep Rating

Criteria
Rating
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
  • Classic Brands Memory Foam
  • Classic Brands Nestle Talalay Latex
  • Classic Brands Plush Down
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
Durability
Firmness Options
Shape Retention
Moldability
Conforming
Temperature Neutrality
Odor Potential
Weight
Ease of Cleaning
hand

Durability

Reviewers seemed happy with the durability and lasting power of the pillows they purchased.

Durability

Reviewers seemed happy with the durability and lasting power of the pillows they purchased.

Firmness Options

Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”

Firmness Options

Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”

Shape Retention

Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”

Shape Retention

Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”

Moldability

These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.

Moldability

These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.

Conforming

Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.

Conforming

Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.

Temperature Neutrality

Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”

Temperature Neutrality

Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”

Odor Potential

Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.

Odor Potential

Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.

Weight

Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.

Weight

Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.

Ease of Cleaning

Soft covers are easily removable and machine washable.

Ease of Cleaning

Soft covers are easily removable and machine washable.

hand

Durability

Reviewers are pleased with long term durability of latex in these pillows. Testing shows they are built to last.

Durability

Reviewers are pleased with long term durability of latex in these pillows. Testing shows they are built to last.

Firmness Options

Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”

Firmness Options

Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”

Shape Retention

Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”

Shape Retention

Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”

Moldability

These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.

Moldability

These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.

Conforming

Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.

Conforming

Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.

Temperature Neutrality

Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”

Temperature Neutrality

Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”

Odor Potential

Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.

Odor Potential

Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.

Weight

Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.

Weight

Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.

Ease of Cleaning

Soft covers are easily removable and machine washable.

Ease of Cleaning

Soft covers are easily removable and machine washable.

hand

Durability

Customers seemed happy about the lifespan and durability of the down pillow.

Durability

Customers seemed happy about the lifespan and durability of the down pillow.

Firmness Options

The majority of users seemed very pleased with its mix of firmness. As one said, “A perfect combination of softness and firmness, with a downy outside shell that you can sink into, and a solid feather core to provide support.”

Firmness Options

The majority of users seemed very pleased with its mix of firmness. As one said, “A perfect combination of softness and firmness, with a downy outside shell that you can sink into, and a solid feather core to provide support.”

Shape Retention

Users were happy with how the down pillow retained its shape and said while it sinks slightly at night, it’s not a problem. One person noted: “I just fluff it up before I go to sleep and I’m comfortable all night.”

Shape Retention

Users were happy with how the down pillow retained its shape and said while it sinks slightly at night, it’s not a problem. One person noted: “I just fluff it up before I go to sleep and I’m comfortable all night.”

Moldability

Customers noted that the interior is both soft enough to sink into but firm into to retain shape, making it easy to mold to a variety of sleepers.

Moldability

Customers noted that the interior is both soft enough to sink into but firm into to retain shape, making it easy to mold to a variety of sleepers.

Conforming

Most users said they were happy with the pillow’s conforming abilities, molding to their neck in such a way that provided support and pain relief in a variety of sleeping positions.

Conforming

Most users said they were happy with the pillow’s conforming abilities, molding to their neck in such a way that provided support and pain relief in a variety of sleeping positions.

Temperature Neutrality

Very few customers noted the temperature as a problem, though one found it hot on occasional nights.

Temperature Neutrality

Very few customers noted the temperature as a problem, though one found it hot on occasional nights.

Odor Potential

Users mentioned that this is a nice alternative to foam pillows because there was no off-gassing or odd smell.

Odor Potential

Users mentioned that this is a nice alternative to foam pillows because there was no off-gassing or odd smell.

Weight

This pillow is lightweight, though may not be ideal for someone with a very heavy head due to the soft inner materials.

Weight

This pillow is lightweight, though may not be ideal for someone with a very heavy head due to the soft inner materials.

Ease of Cleaning

Due to the inner materials, this pillow is not machine washable. Some users were unhappy with the need to gently hand wash the outer materials.

Ease of Cleaning

Due to the inner materials, this pillow is not machine washable. Some users were unhappy with the need to gently hand wash the outer materials.

Overall, customers were most pleased with the plush down pillows for their paradoxically firm and soft feel, easy moldability, and potential to sleep in just about any position. These pillows also seemed more likely to stay cool, without temperature being much of an issue.

The memory foam pillows were also generally liked, but tend to work better for side and back sleepers. Some customers noted that they experienced temporary off-gassing during the first week with their pillows.

What Type of Sleeper is Best Suited to Classic Brands Pillows?

A sleeper’s experience with a pillow often depends on his or her body weight and preferred sleep position.

Based on owner experiences and product analysis, Pillows from Classic Brands have earned the following ratings from sleepers with different weights and position preferences.

For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.

  • Classic Brands Memory Foam
  • Classic Brands Nestle Talalay Latex
  • Classic Brands Plush Down
Weight Light Average Heavy
Sleep Position Less than 130 LBS 130 LBS - 230 LBS Greater than 230 LBS
Side
Back
Stomach
Weight Light Average Heavy
Sleep Position Less than 130 LBS 130 LBS - 230 LBS Greater than 230 LBS
Side
Back
Stomach
Weight Light Average Heavy
Sleep Position Less than 130 LBS 130 LBS - 230 LBS Greater than 230 LBS
Side
Back
Stomach

Compare Pillows

Similar Pillow Options

Layla Pillow

Premium

Eden

FIRMNESS Medium SoftLeast Firm - Yellow
Regular Fill - White
More Fill - Green
Firm - Blue
Medium Soft
LOFT 4"AdjustableAdjustable
6" when new
SIZES Queen
King
Standard/Queen
King
Queen
King
Tap here to see more mattress stats

Pillow Technical Details

What You Need to Know About Classic Brands Pillows

Pricing and Sizing

  • icon_pillow
    Standard $25 Reversible Cool Gel Memory Foam $33 Cool Sleep Ventilated Gel Memory Foam $24 Quiet Sleep Gel Fiber $18 Reversible Gel & Memory Foam Travel
  • icon_pillow
    Queen $45 Reversible Cool Gel Memory Foam $34 Conforma Memory Foam $26 Cool Sleep Ventilated Gel Memory Foam $61 Nestle Talaylay Latex $31 Plush Down
  • icon_pillow
    King $47 Conforma Memory Foam $40 Cool Sleep Ventilated Gel Memory Foam $65 Nestle Talaylay Latex $36 Plush Down

Below, you’ll find length, width, and thickness dimensions for each of the pillows offered by Classic Brands in each available size.

Pillow Model Size Dimensions Loft
Reversible Cool Gel Memory Foam Standard/Queen 16” x 24” 5”
Conforma Memory Foam Queen 16” x 27” 5”
King 16” x 33” 5”
Cool Sleep Ventilated Gel Memory Foam Standard 16” x 22” 4.5”
Queen 16” x 28” 4.5”
King 16” x 33” 4.5”
Quiet Sleep Gel Fiber Standard 26” x 20” 8”
Reversible Gel & Memory Foam Travel Standard 9.5” x 14 3”
Nestle Talalay Latex Queen 28” x 16” 6”
King 34” x 16” 6”
Plush Down Queen 30” x 20” 4”
King 36” x 20” 4”

Classic Brands’ pillow sizes and prices vary widely. Many of their models even come with different standard sizes, so make sure to confirm you’re getting the correct size even if you’ve bought another one of their models before.

Construction and Firmness

Let’s take a look at how Classic Brands pillows are made. For simplicity’s sake, the memory foam pillows have been consolidated into one group for this section.

Pillow Model Firmness Options Loft Interior Components Cover Components
Memory Foam Pillows Medium firm
Medium
Medium soft
3” – 8” Memory Foam
Gel
Performance knit
Soft velour
100% cotton
Nestle Talalay Latex Medium firm
Medium soft
6” 100% natural Talalay latex 100% cotton
Plush Down Medium soft 4” 75% duck down
25% duck feathers
100% cotton

Classic Brands Coupons and Discounts

Tuck readers get the best price on Classic Brands Pillows.

Check Price
  • Sleep Trial Varies

  • Shipping Varies

  • Warranty Varies, Usually 3-5 years

  • Made In Imported

  • Where Do They Ship?

    Classic Brands vends through a variety of retailers. Delivery depends on the retailer, though most service the United States and Canada.

  • What is the Delivery Policy?

    Classic Brands’ delivery policy varies depending on the vendor.

  • Can You Wash Classic Brands pillows?

    Some pillows are machine washable while others must be hand washed. Classic Brands shoppers should follow the product’s recommended cleaning methods.

  • Classic Brands Pillow Care Instructions

    Product care varies by pillow type. Most covers are removable and machine washable. Be sure to follow the instructions for your specific pillow type.

  • Full Delivery Policy

    Classic Brands’ delivery policy varies depending on the vendor. Most pillows ordered through Amazon should arrive within two days of receiving an order, unless noted otherwise. Many of their products qualify for free Amazon Prime shipping.

  • Trial Period & Warranty Details

    • Sleep Trial Duration – Sleep trial duration depends on the vendor and type of pillow that you purchase. Many Amazon purchases allow a 30-day return policy when shipped from the warehouse.
    • Warranty – Warranty depends on the vendor and type of pillow that you purchase. Many of the pillows come with a warranty that least between three to five years.

Company Information

  • Customer Service

    8 out of 10 owner experiences show customers have had a positive experience with Classic Brands, irrespective of whether or not they liked their pillow.

  • Company History

    Classic Brands has been in business since 1971. They were established near Baltimore, Maryland and now have another location in Los Angeles.

  • BBB Rating

    Classic Brands has earned a B- rating from the Better Business Bureau.

  • Physical Stores

    Customers can find Classic Brands Pillows through the following in-person retailers:

    Walmart, Macy’s, The Home Depot, Weekends Only – Furniture & Mattress

  • Contact Classic Brands

  • Find Classic Brands on Social

A