Classic Brands Pillow Reviews

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Quick Overview

Classic Brands lives by its name, as the company has been around since the 1970s. They used to specialize in water beds, then moved into memory foam and latex mattresses, bed frames, and pillows. The company crafts and designs all of its products in its spacious facility located near Baltimore, Maryland.

They have another warehouse in Los Angeles and have employed many of their warehouse staff for the better part of 20 years. If you’re looking to buy American-made, this is a great place to start. Classic Brands uses several types of cutting edge foam: open cell, gel-infused, and latex. The open cell and gel-infused foam are more porous than conventional foams, allowing for more comfortable and breathable materials.

Their latex foam is also designed for breathability and orthopedic support. No matter which of their products you buy, you can rest assured that they care about quality. Their products are CertiPur-US® certified and Intertek tested. In other words, their foam products are tested independently for quality and evaluated for national standards of safety.

This article will focus on their three main pillow varieties: memory foam pillows, plush down, and nestle Talalay latex. Let’s dive in.

Pros
  • Manufactured in the USA
  • High-quality certifications and standards
  • Wide variety of materials available
  • Cooling technology that makes for a comfortable night’s sleep
Cons
  • Pillow sizes vary widely, making it hard to buy sets with different types
  • Memory foam and latex pillows poor for stomach sleepers

Informing Our Review

243 verified customer experiences — 20 hours of testing — 4 expert consultations

Recommendations

In the table below, we dive into the three main groups of Classic Brands pillows and rate how well they fare for various sleepers. For this section, we took into account both preferred sleeping position and weight to rate how they fit for individual sleepers. That includes what the company recommends along with consumer reviews and ratings.

Classic Brands Pillow Sleep Position Lightweight Sleeper Rating (Less than 130 lbs) Average Weight Sleeper Rating (130 to 230 lbs) Heavyweight Sleeper Rating (More than 230 lbs)
Memory Foam Side Very Good Good Fair
Back Very Good Very Good Fair
Stomach Poor Poor Poor
Nestle Talalay Latex
Side Good Good Very Good
Back Good Good Very Good
Stomach Poor Poor Poor
Plush Down
Side Very Good Good Good
Back Very Good Good Good
Stomach Very Good Good Fair

For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.

Ratings

Classic Brands has a wide variety of pillows. For simplicity’s sake, we’ve batched their six memory foam pillows into one section. You’ll also find reviews for their down pillows as well. Each rating includes a wide variety of categories, from durability and firmness to temperature neutrality and even odor potential. Please note that we have not collected enough data to rate the Nestle Talalay Latex Pillow at this time.

Memory Foam Pillows

Category Criteria Memory Foam Pillow Ratings What Classic Brands Users Say
Category

Durability

Criteria

How long the material lasts. Most pillows start to deteriorate after two or three years.

Rating

Very Good

What Buyers Say

Reviewers seemed happy with the durability and lasting power of the pillows they purchased.

Category

Firmness Options

Criteria

Ranging from soft to firm. Looks over range of firmness options for those who need a certain loft.

Rating

Excellent

What Buyers Say

Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”

Category

Shape Retention

Criteria

Evaluates how long it takes for pillows to flatten over time. Includes whether you’ll need to re-fluff to maintain the supportive shape.

Rating

Very Good

What Buyers Say

Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”

Category

Moldability

Criteria

Looks at how moldable pillows are. Can they be squeezed and crunched into different positions for a variety of sleepers?

Rating

Good

What Buyers Say

These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.

Category

Conforming

Criteria

Important for pressure relief. Evaluates if pillows contour to the sleeper’s head for best possible neck comfort.

Rating

Good

What Buyers Say

Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.

Category

Temperature Neutrality

Criteria

Neutral and cool pillows help people sleep. Looks at the cover composition and interior air circulation.

Rating

Fair

What Buyers Say

Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”

Category

Odor Potential

Criteria

Some pillows produce an off-gassing smell. Looks at the strength or the odors and if they are disruptive to sleep.

Rating

Fair

What Buyers Say

Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.

Category

Weight

Criteria

Heavy pillows can make it hard for people to move around at night. Looks at the weight and its impact on the sleeper.

Rating

Very Good

What Buyers Say

Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.

Category

Ease of Cleaning

Criteria

Considers the convenience of cleaning. Some pillow materials may require higher maintenance, such as dry cleaning, spot cleaning, or hand washing.

Rating

Good

What Buyers Say

Soft covers are easily removable and machine washable.

Nestle Talalay Latex Pillows

Category Criteria Talalay Latex Pillow Ratings What Classic Brands Users Say
Category

Durability

Criteria

How long the material lasts. Most pillows start to deteriorate after two or three years.

Rating

Excellent

What Buyers Say

Reviewers are pleased with long term durability of latex in these pillows. Testing shows they are built to last.

Category

Firmness Options

Criteria

Ranging from soft to firm. Looks over range of firmness options for those who need a certain loft.

Rating

Very Good

What Buyers Say

Users were very happy with the balance of firmness that provided great comfort for side and back sleepers. As one put it, “They are soft and somehow still firm.”

Category

Shape Retention

Criteria

Evaluates how long it takes for pillows to flatten over time. Includes whether you’ll need to re-fluff to maintain the supportive shape.

Rating

Very Good

What Buyers Say

Many users seemed happy with the shape retention. One reviewer said, “After sleeping on set of King pillows for 10 months, nothing has changed either the shape, size, or support of the pillow.”

Category

Moldability

Criteria

Looks at how moldable pillows are. Can they be squeezed and crunched into different positions for a variety of sleepers?

Rating

Good

What Buyers Say

These pillows mold quite easily to your head, but they’re not made for everyone. Stomach sleepers may find the loft too high.

Category

Conforming

Criteria

Important for pressure relief. Evaluates if pillows contour to the sleeper’s head for best possible neck comfort.

Rating

Good

What Buyers Say

Most users were happy with the level of neck support and felt it helpful for proper alignment, but a few found it didn’t contour well enough to alleviate neck pains.

Category

Temperature Neutrality

Criteria

Neutral and cool pillows help people sleep. Looks at the cover composition and interior air circulation.

Rating

Good

What Buyers Say

Many users found the material to be cooler than most foam pillows, but still not as cooling as a different material might be. As one reviewer said, “They don’t heat up as quick, but I’m not sure that is a big selling point.”

Category

Odor Potential

Criteria

Some pillows produce an off-gassing smell. Looks at the strength or the odors and if they are disruptive to sleep.

Rating

Good

What Buyers Say

Several users mentioned they did notice an “off-gassing” smell at the start, but that it dissipated after about a week.

Category

Weight

Criteria

Heavy pillows can make it hard for people to move around at night. Looks at the weight and its impact on the sleeper.

Rating

Very Good

What Buyers Say

Reviewers remarked that this type of pillow is heavier than some pillows they’re used to, but it didn’t seem to affect their sleeping in any way.

Category

Ease of Cleaning

Criteria

Considers the convenience of cleaning. Some pillow materials may require higher maintenance, such as dry cleaning, spot cleaning, or hand washing.

Rating

Good

What Buyers Say

Soft covers are easily removable and machine washable.

Plush Down Pillow

Category Criteria Plush Down Pillow Ratings What Classic Brands Users Say
Category

Durability

Criteria

How long the material lasts. Most pillows start to deteriorate after two or three years.

Rating

Good

What Buyers Say

Customers seemed happy about the lifespan and durability of the down pillow.

Category

Firmness Options

Criteria

Ranging from soft to firm. Looks over range of firmness options for those who need a certain loft.

Rating

Very Good

What Buyers Say

The majority of users seemed very pleased with its mix of firmness. As one said, “A perfect combination of softness and firmness, with a downy outside shell that you can sink into, and a solid feather core to provide support.”

Category

Shape Retention

Criteria

Evaluates how long it takes for pillows to flatten over time. Includes whether you’ll need to re-fluff to maintain the supportive shape.

Rating

Very Good

What Buyers Say

Users were happy with how the down pillow retained its shape and said while it sinks slightly at night, it’s not a problem. One person noted: “I just fluff it up before I go to sleep and I’m comfortable all night.”

Category

Moldability

Criteria

Looks at how moldable pillows are. Can they be squeezed and crunched into different positions for a variety of sleepers?

Rating

Excellent

What Buyers Say

Customers noted that the interior is both soft enough to sink into but firm into to retain shape, making it easy to mold to a variety of sleepers.

Category

Conforming

Criteria

Important for pressure relief. Evaluates if pillows contour to the sleeper’s head for best possible neck comfort.

Rating

Very Good

What Buyers Say

Most users said they were happy with the pillow’s conforming abilities, molding to their neck in such a way that provided support and pain relief in a variety of sleeping positions.

Category

Temperature Neutrality

Criteria

Neutral and cool pillows help people sleep. Looks at the cover composition and interior air circulation.

Rating

Good

What Buyers Say

Very few customers noted the temperature as a problem, though one found it hot on occasional nights.

Category

Odor Potential

Criteria

Some pillows produce an off-gassing smell. Looks at the strength or the odors and if they are disruptive to sleep.

Rating

Very Good

What Buyers Say

Users mentioned that this is a nice alternative to foam pillows because there was no off-gassing or odd smell.

Category

Weight

Criteria

Heavy pillows can make it hard for people to move around at night. Looks at the weight and its impact on the sleeper.

Rating

Good

What Buyers Say

This pillow is lightweight, though may not be ideal for someone with a very heavy head due to the soft inner materials.

Category

Ease of Cleaning

Criteria

Considers the convenience of cleaning. Some pillow materials may require higher maintenance, such as dry cleaning, spot cleaning, or hand washing.

Rating

Fair

What Buyers Say

Due to the inner materials, this pillow is not machine washable. Some users were unhappy with the need to gently hand wash the outer materials.

Overall, customers were most pleased with the plush down pillows for their paradoxically firm and soft feel, easy moldability, and potential to sleep in just about any position. These pillows also seemed more likely to stay cool, without temperature being much of an issue. The memory foam pillows were also generally liked, but tailored more to side and back sleepers. Some people also weren’t as big fans with the temporary off-gassing they experienced the first week.

What You Need to Know about Classic Brands Pillows

Product Construction & Firmness

Let’s take a look at how Classic Brands Pillows are made. For simplicity’s sake, the memory foam pillows have been consolidated into one group for this section.

Pillow Model
Firmness Options Loft Interior Components Cover Components
Memory Foam Pillows Medium firm
Medium
Medium soft
3” – 8” Memory Foam
Gel
Performance knit
Soft velour
100% cotton
Nestle Talalay Latex Medium firm
Medium soft
6” 100% natural Talalay latex 100% cotton
Plush Down Medium soft 4” 75% duck down
25% duck feathers
100% cotton

Pricing & Sizing

Classic Brands’ pillow sizes and prices vary widely. Many of their models even come with different standard sizes, so make sure to confirm you’re getting the correct size even if you’ve bought another one of their models before.

Pillow Model Size Dimensions Loft Price
Reversible Cool Gel Memory Foam Standard/Queen 16” x 24” 5” $25-$45
Conforma Memory Foam Queen 16” x 27” 5” $34
King 16” x 33” 5” $47
Cool Sleep Ventilated Gel Memory Foam Standard 16” x 22” 4.5” $33
Queen 16” x 28” 4.5” $26
King 16” x 33” 4.5” $40
Quiet Sleep Gel Fiber Standard 26” x 20” 8” $24
Reversible Gel & Memory Foam Travel Standard 9.5” x 14 3” $18
Nestle Talalay Latex Queen 28” x 16” 6” $61
King 34” x 16” 6” $65
Plush Down Queen 30” x 20” 4” $31
King 36” x 20” 4” $36

Delivery & Product Care

Delivery Classic Brands vends through a variety of retailers. Delivery depends on the retailer, though most service the United States and Canada.
Product Care Some pillows are machine washable while others must be hand washed. Classic Brands shoppers should follow the product’s recommended cleaning methods.
Full delivery and product care details
  • Delivery Policy – Classic Brands’ delivery policy varies depending on the vendor. Most pillows ordered through Amazon should arrive within two days of receiving an order, unless noted otherwise. Many of their products qualify for free Amazon Prime shipping.
  • Product Care – Product care varies by pillow type. Most covers are removable and machine washable. Be sure to follow the instructions for your specific pillow type.

Sleep Trial & Warranty

Sleep trial Varies
Warranty Usually 3-5 years
Full trial period and warranty details
  • Sleep Trial Duration – Sleep trial duration depends on the vendor and type of pillow that you purchase. Many Amazon purchases allow a 30-day return policy when shipped from the warehouse.
  • Warranty – Warranty depends on the vendor and type of pillow that you purchase. Many of the pillows come with a warranty that least between three to five years.

Similar Pillow Options

Classic Brands Coop Home Goods MyPillow Layla

Model(s)

Classic Brands

Reversible Cool Gel Memory Foam
Conforma Memory Foam
Cool Sleep Ventilated Gel Memory Foam
Quiet Sleep Gel Fiber
Reversible Gel & Memory Foam Travel
Nestle Talalay Latex
Plush Down

The Original
Eden
Travel and Camping Pillow
Body Pillow

MyPillow Premium
MyPillow Classic
Giza Elegance
MyPillow Go Anywhere Travel Pillow

Layla Pillow

Pillow Type

Classic Brands

Memory foam
Memory foam and gel
Latex
Plush down

Shredded memory foam

Interlocking shredded polyfoam

Shredded memory foam and kapok tree fibers

Cover

Classic Brands

Performance knit
Soft velour
100% cotton

Polyester and rayon from bamboo

Cotton

Polyester vicose, and Lycra® spandex

Price Range (est.)

Classic Brands

$18 – $65

$29.99 – $89.99

$25 – $100

$74 – $94

Loft Range

Classic Brands

3” – 8”

Adjustable

Adjustable

4” (all sizes)

Firmness Options

Classic Brands

Medium soft to Firm

Medium soft to medium firm

Least firm
Regular fill
More fill
Firm

Medium soft

Availability

Classic Brands

Online
In-store

Online

Online
In-Store

Online

Sleep Trial

Classic Brands

Varies by retailer

Varies by retailer

60 nights

120 nights

Warranty Length

Classic Brands

3-5 years

3 years

10 years

5 years

Company Information

Customer Service

8 out of 10 owner experiences show customers have had a positive experience with Classic Brands, irrespective of whether or not they liked their pillow.

Company History

Classic Brands has been in business since 1971. They were established near Baltimore, Maryland and now have another location in Los Angeles.

BBB Rating

Classic Brands is not currently BBB Accredited.

Physical Stores

Customers can find Classic Brands Pillows through the following in-person retailers:

Walmart, Wayfair, Macy’s, Hayneedle, The Home Depot, Cymax, Weekends

Contact Classic Brands

[email protected] | 877-707-7533 | classicbrands.com  

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