Classic Brands Pillow Reviews

The Tuck team collected and analyzed 5,239 verified customer experiences from 16 unique sources for this review. This research is supported by you, our readers, through our independently chosen links, which earn us a commission. Read more about how we’re supported here.

What You Need to Know about Classic Brands Pillows

Pillow Type and Components: Classic Brands offers shredded and single-piece memory foam, latex, down, and down alternative pillows. A total of 13 individual models are currently listed on the company’s website.

  • The Reversible Cool Gel Memory Foam Pillow is a dual-sided memory foam pillow. One side has a cooling gel surface and the other side has a standard surface; each side offers a different firmness. The cover is made of mesh-knit polyester.
  • The Conforma Memory Foam Pillow features a single piece of ventilated memory foam housed within a velour cover.
  • The Shredded Memory Foam Pillow With Bamboo Rayon Cover contains shredded memory foam, and the cover is made of rayon from bamboo.
  • The Cool Sleep Advanced Contour Gel Memory Foam Pillow is an orthopedic single-piece pillow constructed from gel memory foam and ventilated memory foam. The cover is made from stretch-knit polyester.
  • The Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow contains a single piece of ventilated gel memory foam. The cover is made of stretch-knit polyester.
  • The Quiet Sleep Gel Fiber Pillow contains gel-coated down alternative microfibers, and the cover is made of cotton dobby. This pillow is normally sold in a two-pack.
  • The Caress Plush Ventilated Latex Foam Pillow features a single piece of ventilated natural late and a polyester velour cover.
  • The Embrace Firm Ventilated Latex Foam Pillow is constructed from a single piece of ventilated natural latex. The cover is made of polyester velour.
  • The Naked Goose Plush Down and Feather Pillow contains an inner cover made of 75% duck down and 25% duck feathers; the center of the pillow is 100% feathers. The cover is made of cotton.
  • The Contour Memory Foam Pillow for CPAP Machines is specifically designed for sleepers with sleep apnea who are using CPAP/BiPAP therapy. Both sides are slightly recessed, and a built-in tether hose is designed to keep the connective hose and face mask in place. The zippered cover is made of velour.
  • The U-Shape Memory Foam Travel Pillow features a single piece of memory foam and a soft velour cover.
  • The U-Shape Gel Memory Foam Travel Pillow is designed with a single piece of memory foam housed within a polyester velour cover
  • The Reversible Gel & Memory Foam Travel Pillow is designed with standard memory foam on one side and gel memory foam on the other; each side also has a different firmness. The cover is made from mesh-knit polyester.

Product and Price Range: Classic Brands pillows are available in four sizes: Travel, Standard, Queen, and King. The company exclusively sells pillows through third-party distributors, and price-points vary by retailer.

Customer Satisfaction Rating: The followi Classic Brands pillows have received enough customer feedback to generate satisfaction ratings:

  • Reversible Cool Gel Memory Foam Pillow (77%)
  • Conforma Memory Foam Pillow (79%)
  • Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow (73%)
  • Caress Plush Ventilated Latex Foam Pillow (71%)
  • Embrace Firm Ventilated Latex Foam Pillow (70%)
  • U-Shape Memory Foam Travel Pillow (78%)

We have not collected enough customer data to generate ratings for the remaining Classic Brands pillows.
Calculated from: 5,239 customer experiences from 16 individual sources.

Main Competitors: Classic Brands’ primary competitors include other pillow manufacturers that produce a wide selection of models that are sold at average to below-average price-points.
Availability: Classic Brands pillows are available through multiple online retailers, including Amazon.com and Walmart. Classic Brands does not sell pillows directly to consumers, and the company does not operate any brick-and-mortar locations.
Amazon rating: The following Classic Brands pillows are currently available for purchase on Amazon.com and have received customer ratings:

  • Reversible Cool Gel Memory Foam Pillow (3.8)
  • Conforma Memory Foam Pillow (4.1)
  • Shredded Memory Foam Pillow With Bamboo Rayon Cover (3.5)
  • Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow (3.6)
  • Quiet Sleep Gel Fiber Pillow (3.6)
  • Caress Plush Ventilated Latex Foam Pillow (3.5)
  • Embrace Firm Ventilated Latex Foam Pillow (3.5)
  • Naked Goose Plush Down and Feather Pillow (4.6)
  • U-Shape Memory Foam Travel Pillow (4.0)
  • Reversible Gel & Memory Foam Travel Pillow (4.3)

BBB rating: A+

Pros
  • Wide selection of models and firmness options
  • Below-average price-points for most pillows
  • Good shape retention for most
  • A+ Better Business Bureau rating
Cons
  • Limited sleep trial options
  • High odor potential
  • Most pillows are difficult to clean

Classic Brands Pillow Sleep Ratings

Please note: at this time, we have only collected sufficient customer data for the following Classic Brands pillows:

  • Reversible Cool Gel Memory Foam Pillow
  • Conforma Memory Foam Pillow
  • Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow
  • Caress Plush Ventilated Latex Foam Pillow
  • Embrace Firm Ventilated Latex Foam Pillow
  • U-Shape Memory Foam Travel Pillow

Sleep ratings for these pillows are found in the two tables below. We have not received enough customer feedback to generate accurate ratings for the following pillows; we will update this section once we have gathered enough data:

  • Shredded Memory Foam Pillow With Bamboo Rayon Cover
  • Cool Sleep Advanced Contour Gel Memory Foam Pillow
  • Quiet Sleep Gel Fiber Pillow
  • Naked Goose Plush Down and Feather Pillow
  • Contour Memory Foam Pillow for CPAP Machines
  • U-Shape Gel Memory Foam Travel Pillow
  • Reversible Gel & Memory Foam Travel Pillow

The first table lists sleep ratings for the memory foam and latex pillows from Classic Brands.

Category Criteria Memory Foam Pillow Rating Latex Pillow Rating What Classic Brands Users Say
Customer Satisfaction Based on data collection, this is an overall customer sentiment regarding Classic Brands pillows 79% (Conforma)
77% (Reversible)
73% (Cool Sleep)
71% (Caress Plush)
70% (Embrace Firm)
The memory foam pillows from Classic Brands have received average to above-average customer ratings, while the ratings for latex pillows are below-average.
Durability The average pillow will begin to deteriorate after two to three years of use. Good Fair Most Classic Brands pillows have a lifespan of two years, which is average for memory foam models and below-average for latex models.
Firmness Options Some pillows are only available in one firmness setting, which can be limited for customers who fall outside that loft category. Very Good Good Memory foam and latex pillows from Classic Brands range from Soft to Firm, and some models are reversible with a different firmness setting on each side.
Shape Retention Some pillows flatten out over time, and require constant fluffing in order to maintain a full, supportive shape. Good Good These memory foam and latex pillows from Classic Brands retain their shape fairly well, as is typical of single-piece models.
Moldability Pillows that are highly moldable can be scrunched and squeezed into different positions, which is beneficial for sleepers who snuggle with pillows. Fair Fair Single-piece foam and latex pillows are usually less moldable than shredded models, and these pillows from Classic Brands are no exception.
Conforming Some pillows conform to the contours of the sleeper’s head and neck for optimal comfort and targeted pressure relief. Very Good Very Good Sleepers who use these Classic Brands pillows report close conforming and noticeable pain and pressure relief.
Temperature Neutrality Pillows may sleep hot or cold, usually depending on both the air circulation in the interior and the composition of the cover. Fair Good The latex pillows from Classic Brands sleep cooler than the memory foam models, according to sleepers who use them.
Odor Potential Off-gassing is to be expected from most pillows, but some produce stronger, longer-lasting odors that can disrupt sleep. Fair Fair Odor potential is somewhat high for these memory foam and latex pillows from Classic Brands, but few owners report excessively strong or long-lasting smells.
Weight Some pillows are significantly heavier than average, making it difficult for some sleepers to move and maneuver them in the night. Good (other models)
Poor (Reversible)
Good (both models) The Reversible Cool Gel pillow from Classic Brands weighs roughly eight pounds, making it heavier and more difficult to move than the company’s other pillows (which weigh between four and five pounds).
Ease of Cleaning Depending on the material, pillows may be machine washable or require more intensive cleaning, such as hand washing, spot cleaning, or professional (dry) cleaning. Fair Fair Classic Brands pillow covers are usually removable and machine washable, but the pillows themselves should only be spot cleaned.

The next table lists ratings for the U-Shaped Memory Foam Travel Pillow from Classic Brands.

Category Criteria U-Shape Travel Pillow Rating What Classic Brands Users Say
Customer Satisfaction Based on data collection, this is an overall customer sentiment regarding the U-Shape Memory Foam Travel Pillow from Classic Brands. 78% The U-shape travel pillow from Classic Brands has earned a satisfaction rating of 78%, which is on par with other memory foam travel pillows.
Durability The average travel pillow performs for one to two years. Good The U-shape travel pillow has an average lifespan of two years, according to owners, but frequency of use may affect the pillow’s durability.
Firmness Options Most travel pillows are available in one firmness option, and they gravitate toward firmer levels. Poor The U-shape travel pillow is available in one firmness setting, ‘Medium,’ which may be limiting for customers who prefer softer or firmer pillows.
Shape Retention Travel pillows made of memory foam provide better shape retention that models made from other materials. Good The U-shape travel pillow retains its shape well, even after being packed in luggage.
Conforming Most travel pillows are relatively thin and do not conform as closely as primary pillows. Fair The U-shape travel pillow from Classic Brands, like other similar models, offers minimal conforming and pressure relief.
Temperature Neutrality Travel pillows may sleep hot or cool, depending on the level of air circulation in the interior and the cover composition. Good The U-shape travel pillow retains minimal heat and sleeps fairly cool, according to owners.
Odor Potential Some travel pillows may emit odors when new, but these smells typically dissipate in a matter of days. Good Odor potential is somewhat low with Classic Brands’ U-shape travel pillow, and off-gassing smells usually clear out in a matter of days.
Weight Travel pillows are designed to be lightweight, and most weigh one pound or less. Excellent The U-shape travel pillow weighs roughly nine ounces, making it light and easy to carry.
Ease of Cleaning Travel pillows may be machine washable or require specialized cleaning, depending on the material. Fair The U-shape travel pillow’s cover is removable and machine washable, but the pillow itself should be spot cleaned only.

Classic Brands Pricing and Delivery Details

Size Dimensions Thickness Availability Notes
Travel 11W” x 11L” (U-shape models)
14W” x 9 1/2L” (Reversible)
3″ (Reversible)
4″ (U-shape models)
Available for:
U-Shape Memory Foam Travel Pillow
U-Shape Gel Memory Foam Travel Pillow
Reversible Gel & Memory Foam Travel Pillow
Standard 20W” x 26L” (Quiet Sleep)
22W” x 16L” (Cool Sleep)
23W” x 16L” (CPAP)
24W” x 16L” (Reversible Cool)
29W” x 19L” (Shredded Memory Foam) 
5″ (Reversible Cool)
6″ (Cool Sleep, Shredded Memory Foam, CPAP)
8″ (Quiet Sleep)
Available for:
Reversible Cool Gel Memory Foam Pillow
Shredded Memory Foam Pillow With Bamboo Rayon Cover
Cool Sleep Advanced Contour Gel Memory Foam Pillow
Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow
Quiet Sleep Gel Fiber Pillow
Contour Memory Foam Pillow for CPAP Machines
Queen 20W” x 30L” (Naked Goose)
27W” x 16L” (Conforma, Caress Plush)
28W” x 16L” (Cool Sleep)
4″ (Naked Goose)
5″ (Conforma)
6″ (Cool Sleep, Caress Plush, Embrace Firm)
Available for:
Conforma Memory Foam Pillow
Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow
Caress Plush Ventilated Latex Foam Pillow
Embrace Firm Ventilated Latex Foam Pillow
Naked Goose Plush Down and Feather Pillow
King 20W” x 36L” (Naked Goose)
33W” x 16L” (Cool Sleep, Conforma, Caress Plush)
4″ (Naked Goose)
5″ (Conforma)
6″ (Cool Sleep, Caress Plush, Embrace Firm)
Available for:
Conforma Memory Foam Pillow
Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow
Caress Plush Ventilated Latex Foam Pillow
Embrace Firm Ventilated Latex Foam Pillow
Naked Goose Plush Down and Feather Pillow

Classic Brands pillows are exclusively sold through third-party retailers. As a result, pillow price-points and shipping terms will vary by individual seller. For up-to-date information on pricing, shipping, and deliveries for Classic Brands pillows, please visit Amazon.com, Walmart.com, and other online retailers that currently sell these models.

Classic Brands Product Specifications, Firmness, and Care

In terms of firmness, Classic Brands pillows range from ‘Soft’ to ‘Firm,’ and some reversible models have a different firmness on each side. The table below lists firmness, loft, and composition specs for all of the pillows in Classic Brands’ current lineup.

Product Name Firmness Options Loft Interior Components Cover Components
Reversible Cool Gel Memory Foam Pillow Side 1: 4 (Medium Soft)
Side 2: 6 (Medium Firm)
5″ Cooling Gel Center
Memory Foam Shell
Mesh-knit Polyester
Removable
Conforma Memory Foam Pillow 6 (Medium Firm) 5″ Ventilated Memory Foam Polyester Velour
Removable
Shredded Memory Foam Pillow With Bamboo Rayon Cover 3 (Soft) 6″ Shredded Memory Foam Rayon from Bamboo
Removable
Cool Sleep Advanced Contour Gel Memory Foam Pillow 3 (Soft) 6″ Gel Memory Foam and Ventilated Memory Foam Stretch-knit Polyester
Removable
Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow 3 (Soft) 6″ Ventilated Gel Memory Foam Stretch-knit Polyester
Removable
Quiet Sleep Gel Fiber Pillow 3 (Soft) 8″ Gel-coated Down Alternative Polyester Microfibers Cotton Dobby
Non-removable
Caress Plush Ventilated Latex Foam Pillow 3 (Soft) 6″ Ventilated Natural Latex Polyester Velour
Removable
Embrace Firm Ventilated Latex Foam Pillow 7 (Firm) 6″ Ventilated Natural Latex Polyester Velour
Removable
Naked Goose Plush Down and Feather Pillow 3 (Soft) 4″ Inner Cover: 75% Duck Down, 25% Duck Feathers
Middle: 100% Duck Feather
Cotton
Non-removable
Contour Memory Foam Pillow for CPAP Machines 5 (Medium) 6″ Contoured Memory Foam Polyester Velour
Removable
U-Shape Memory Foam Travel Pillow 5 (Medium) 4″ Memory Foam Polyester Velour
Removable
U-Shape Gel Memory Foam Travel Pillow 5 (Medium) 4″ Memory Foam Polyester Velour
Removable
Reversible Gel & Memory Foam Travel Pillow Side 1: 4 (Medium Soft)
Side 2: 6 (Medium Firm)
3″ Standard and Gel Memory Foam Mesh-knit Polyester
Removable

Instructions for First Time Use: Classic Brands pillows do not require any special instructions for first-time use.

Cleaning Instructions: Care instructions for Classic Brands pillows are as follows:

  • Most Classic Brands models come with covers that are removable and machine washable.
  • The exceptions are the Quiet Sleep Fiber Gel and Naked Goose Down pillows, both of which have non-removable covers. Both of these pillows are machine washable.
  • Pillows with removable covers should only be spot cleaned and never machine washed.

What Type of Sleeper Is Best Suited for a Classic Brands Pillow?

Based on our customer feedback, the following Classic Brands pillows have received enough customer feedback to generate ratings for sleepers of different weights, body types, and preferred sleep positions. We have not received sufficient data for the other pillows from Classic Brands.

Please note that these ratings are subjective, and that everyone has varying experiences on different pillows. Sleeper comfort and spinal support are the most important factors when it comes to selecting a pillow.

Classic Brands Pillow Model Sleep Position Lightweight Sleeper Rating (Less than 130 lbs) Average Weight Sleeper Rating (130 to 230 lbs) Heavyweight Sleeper Rating (More than 230 lbs)
Reversible Cool Gel Memory Foam Pillow Side Very Good Very Good Good
Back Very Good Very Good Very Good
Stomach Fair Good Fair
Conforma Memory Foam Pillow Side Fair Good Very Good
Back Good Very Good Very Good
Stomach Poor Fair Good
Cool Sleep Ventilated Gel Memory Foam Gusseted Pillow Side Very Good Good Fair
Back Very Good Good Good
Stomach Good Fair Poor
Caress Plush Ventilated Latex Foam Pillow Side Very Good Good Fair
Back Very Good Good Fair
Stomach Good Fair Poor
Embrace Firm Ventilated Latex Foam Pillow Side Fair Good Very Good
Back Fair Very Good Very Good
Stomach Poor Fair Good
U-Shape Memory Foam Travel Pillow Side Good Good Good
Back Very Good Very Good Good
Stomach Fair Poor Poor

For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.

Classic Brands Company Information

Customer Service: Owner experiences show 6 out of 10 customers have had a positive experience with Classic Brands, irrespective of whether or not they liked their pillow. It’s important to note that Classic Brands sells products exclusively through third-party retailers, and does not sell directly to consumers.
BBB rating: A+
Company History: Classic Brands has been in business since 2010.
Physical Stores: Classic Brands does not operate any physical locations.
Corporate Address:
8214 Wellmoor Court
Jessup, MD 20794-9624
Phone Number: 1-877-707-7533
Available Monday to Friday from 9am to 5pm (EST)
Contact Email: [email protected]
Company Website: http://www.classicbrands.com/
Facebook
Instagram
Twitter

Sleep Trial and Warranty Information

Trial Period and Guarantee: Classic Brands does not offer sleep trials for any of their pillows due to their exclusive sales through third-party distributors. Customers should defer to the sleep trials and return policies of retailers that sell Classic Brands pillows.

Warranty: Classic Brands offers a three-year warranty for all pillows. For information on the company’s warranty terms, please contact Classic Brands via phone or email.

Similar Pillow Options

Lastly, let’s look at some pillow manufacturers with models that are comparable to Classic Brands’ selection. The following four brands offer multiple foam and/or latex pillow models. To learn more about these brands, please visit the links in the top row of the table.

Brand Coop Home Goods Malouf Sleep Snuggle-Pedic (Relief-Mart) Tempur-Pedic Classic Brands
Model(s) The Original
Eden
Travel and Camping Pillow
Body Pillow
‘Z Pillows’
24 primary sleep pillows 10 travel-size models
Snuggle-Pedic
Trillow Contour Pillow
13 primary sleep models
4 travel-size models
10 primary sleep models
3 travel-size models
Pillow Type Shredded memory foam One-piece or shredded memory foam
One-piece or shredded latex
Down/feather
Down alternative
Shredded and one-piece memory foam One-piece memory foam Shredded and one-piece memory foam
Latex
Down/feather
Down alternative
Cover Polyester and rayon from bamboo Varies Polyester, viscose from bamboo, and Lycra® spandex Varies Varies
Price Range $29.99 to $89.99 $39.99 to $239.99 $49.99 to $79.99 $36.75 to $299.25 Varies by retailer
Loft Range Adjustable 4″ to 10″ Adjustable 3″ to 7.5″ 3″ to 8″
Firmness Options Medium soft
Medium firm
Soft
Medium soft
Medium
Medium firm
Firm
Medium
Medium firm
Extra soft
Soft
Medium
Medium firm
Firm
Extra firm
Soft
Medium soft
Medium
Medium firm
Firm 
Availability Online Online
In-store
Online Online
In-store
Online
Sleep Trial 100 nights None 120 nights None None
Warranty Length 5 years 3 to 5 years 10 years (Trillow)
20 years (Snuggle-Pedic)
5 years 3 years
Tuck Customer Satisfaction Rating 78% to 82% (26,393 customer reviews) 75% to 78% (6,738 customer reviews) 84% (13,538 customer reviews) 69% to 81% (4,818 customer reviews) 70% to 79% (5,239 customer reviews)