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Mattress Type and Components:
Product and Price Range: Novaform mattresses are available in five different sizes: Twin, Full, Queen, King, and California King; please note that select models may not be available in certain sizes. The price of a Novaform mattress will vary by model and size; a price comparison chart is found below. Novaform does not disclose where their mattresses are manufactured; all mattress foams are made in the United States.
Customer Satisfaction Rating: 71
Calculated from: 726 customer experiences from 7 individual sources
Amazon rating: The ComfortGrande and Serafina Pearl mattresses are available for purchase on Amazon.com; they have earned a combined customer rating of 3.8. Other Novaform models are not available for purchase on Amazon.com at this time
BBB rating: Neither Novaform nor its parent company, Innocor Comfort, have earned a grade from the Better Business Bureau
|Twin||39W” x 75L”||12″ (Novaform Plush, Bella Venta)|
|Not available for Altabella, Serafina Pearl, Novaform Firm|
|Full||54W” x 75L”||12″ (Novaform Plush/Firm, Bella Venta)|
|Not available for Altabella, Serafina Pearl|
|Queen||60W” x 80L”||12″ (Novaform Plush/Firm, Bella Venta)|
14″ (Serafina Pearl, ComfortGrande)
|Not available for Altabella|
|King||76W” x 80L”||12″ (Novaform Plush/Firm, Bella Venta)|
14″ (Serafina Pearl, ComfortGrande)
|Not available for Altabella|
|California King||72W” x 84L”||12″ (Novaform Plush/Firm, Bella Venta)|
14″ (Altabella, Serafina Pearl, ComfortGrande)
The next table features a size-by-size price breakdown for all six current Novaform mattresses. Please note that these price-points were obtained from Costco.com, which is considered the primary seller of Novaform mattresses; prices will vary by retailer.
How Is the Mattress Shipped?: Novaform mattresses are compressed, rolled up, and shipped in a box.
Where Do They Ship?: Novaform mattresses are shipped anywhere in the United States, including Alaska and Hawaii.
Delivery Fee: Standard shipping is free for all Novaform deliveries in the United States, including addresses in Alaska and Hawaii.
Delivery Policy: Mattresses from Novaform are exclusively available for purchase through authorized third-party retailers online and at brick-and-mortar stores. Customers should defer to the delivery policy of the retailer where they purchase or plan to purchase their mattress.
Old Mattress Removal: Novaform does not offer old mattress removal services. Customers should inquire about old mattress removal from the retailer where they purchase their Novaform mattress model.
Availability: Novaform mattresses are primarily sold through Costco.com. Novaform does not sell mattresses directly on their website, nor does the company operate any brick-and-mortar stores.
The firmness rating of a Novaform mattress will vary by selected model. The table below features a detailed look at the components and dimensions of Novaform’s six current mattresses. Please note that Novaform does not disclose certain specs about any of their mattress models, including foam density and cover composition.
|Product Name||Firmness Rating||Thickness||Support Core Components||Comfort Layer Components||Cover Components|
|Altabella||4 (Medium Soft)||14″||7 1/2″ HD Polyfoam||1″ Memory Foam|
2″ Gel Memory Foam
2 1/2″ Polyfoam
|Novaform Plush||4.5 (Medium Soft)||12″||6″ HD Polyfoam||3″ Memory Foam|
|Serafina Pearl||5.5 (Medium)||14″||8″ HD Polyfoam||3″ Gel Memory Foam|
3″ Convoluted Polyfoam
|Bella Venta||6 (Medium Firm)||12″||7″ HD Polyfoam||2 1/2″ Gel Memory Foam|
2 1/2″ Convoluted Polyfoam
|ComfortGrande||6 (Medium Firm)||14″||8″ HD Polyfoam||3″ Gel Memory Foam|
|Novaform Firm||7.5 (Firm)||12″||10″ HD Polyfoam||1″ Polyfoam|
1″ Memory Foam
Firmness is rated on a scale of 1 to 10. For more information on how firmness is calculated, please visit our Mattress Firmness page.
Trial Period and Guarantee: Costco does not offer a sleep trial for any Novaform mattresses at this time. However, Costco will accept returns from any item purchased online or in a brick-and-mortar store in exchange for a full refund. Customers may drop off their mattress at a brick-and-mortar location; alternatively, they can coordinate their return online. Please note that Costco requires all customers to obtain annual membership before purchasing anything online or in a store; annual membership fees range from $60 to $120.
Warranty: Innocor Comfort offers a 20-year limited warranty for all current Novaform mattresses.
|Category||Criteria||Novaform Rating||What Novaform Users Say|
|Customer Satisfaction||Based on data collection, this is an overall customer sentiment regarding Novaform mattresses.||71||Novaform mattresses have earned a customer satisfaction rating of 71, which is slightly below-average compared to other memory foam models.|
|Durability||The average mattress will perform for approximately seven years before it needs to be replaced.||Very Good||Novaform mattresses typically last between six and eight years, owners say, which is an above-average lifespan for memory foam models at this price-point.|
|Motion Isolation||Most memory foam mattresses effectively minimize and isolate motion, which can cut down on nighttime disruptions.||Very Good||Novaform owners say that their mattresses isolate and minimize motion to a significant extent.|
|Sex||Bouncier, more responsive beds (such as innersprings and hybrids) tend to be more responsive — and thus, better for sex — than less responsive memory foam models.||Fair||As is the case with most memory foam models, Novaform mattresses offer minimal responsiveness and are not as good for sex as springier, bouncier mattress types.|
|Conforming||Memory foam mattresses are designed to conform closely to the sleeper’s body and alleviate bodily pressure.||Very Good||Novaform mattresses conform somewhat closely to sleeper’s bodies and will relieve a significant amount of bodily pressure.|
|Temperature Neutrality||Memory foam mattresses may retain a relatively high amount of a sleeper’s body heat, causing the mattress to ‘sleep warm’ as a result.||Fair||According to our feedback, Novaform mattresses can trap in body heat and sleep relatively hot.|
|Off-gassing||Some mattresses emit particles when they are unpackaged, accompanied by unpleasant ‘off-gassing’ smells that can last for days.||Good||Compared to other memory foam mattresses, Novaform models produce relatively little off-gassing odor.|
|Edge Support||Memory foam mattresses typically have little to no edge support, and may prematurely sink where people usually sit.||Fair||Novaform mattresses offer minimal edge support and some owners report sinkage at the edges, but they are sturdier when compared to other memory foam models.|
|Noise||Compared to other mattress types, most memory foam mattresses produce little to no noise due to their lack of metallic components.||Excellent||Customer reports indicate that Novaform mattresses are virtually silent.|
|Ease of Moving and Rotating||Most mattresses are relatively heavy, but some can be more unwieldy than others. Memory foam mattresses are typically among the lightest options available.||Poor||The average weight for a Novaform mattress is more than 95 pounds, which is significantly heavier than the average memory foam model.|
Based on our customer feedback, Novaform mattresses received the following grades among sleepers of different weights and preferred sleep positions. Please note that these ratings are subjective, and that everyone has varying experiences on different mattresses. Sleeper comfort and spinal support are the most important factors when it comes to selecting a mattress.
|Sleep Position||Lightweight Sleeper Rating (Less than 130 lbs)||Average Weight Sleeper Rating (130 to 230 lbs)||Heavyweight Sleeper Rating (More than 230 lbs)|
Customer Service: 7 out of 10 owner experiences show customers have had a positive experience with Novaform, irrespective of whether or not they liked their mattress.
BBB rating: At this time, neither Novaform nor Innocor Comfort have earned a grade from the Better Business Bureau.
Company History: Innocor Comfort was founded in 1996; in 2017, the company was acquired by Bain Capital Private Equity.
Physical Stores: Novaform does not operate any brick-and-mortar locations.
Phone Number: 1-888-999-0499 (Available Monday through Friday from 930am to 6pm EST)
Contact Email: [email protected]
Company Website: https://novaformcomfort.com/
General customer complaints about Novaform mattresses include: