Novaform Mattress Reviews

Based on 726 verified customer experiences from 7 unique sources.

What You Need to Know about the Novaform Mattress

Mattress Type and Components:

  • Innocor Comfort offers memory foam mattresses sold under the Novaform brand name. A total of six different mattress models are featured in Novaform’s current lineup:
    • The Altabella mattress has a comfort system with three main components: a top layer of standard memory foam; a middle layer of gel memory foam; and a bottom layer of polyfoam. The support core is constructed from high-density polyfoam, and the cover is a four-way-stretch fabric blend.
    • The Novaform Plush mattress features three inches of memory foam in the comfort layer, followed by a layer of polyfoam. The support core is made of high-density polyfoam, and the cover is quilted
    • The Serafina Pearl mattress has a comfort system with a top layer of gel-infused memory foam and a bottom layer of convoluted polyfoam. The support core is constructed from high-density polyfoam, and the cover is quilted. This mattress is also sold in a mattress bundle, along with an adjustable base.
    • The Bella Venta features a top layer of gel memory foam in the comfort system, followed by a bottom layer of convoluted polyfoam. The support core is constructed from high-density polyfoam.
    • The ComfortGrande mattress is designed with a comfort system featuring a top layer of gel memory foam and a bottom layer of convoluted polyfoam. The support core is made of high-density polyfoam.
    • The Novaform Firm mattress is designed with a top layer of polyfoam and a bottom layer of memory foam in the comfort system. The support core is constructed from high-density polyfoam.
    • Please note: the Deluxe Comfort mattress is listed on the Novaform website, but this model is currently unavailable on and may have been discontinued.
  • Novaform mattresses are primarily sold through Its sister brand, Sleep Innovations, is primarily sold through To read our analysis of that brand, please visit our Sleep Innovations Mattress Review.


  • Novaform mattresses come in a variety of models and firmness ratings to accommodate a wide range of sleeper preferences.
  • Novaform mattresses have above-average lifespans, effectively isolate motion and alleviate pressure, and produce virtually no noise.
  • Novaform mattresses have a below-average price-point compared to other memory foam models. Additionally, all mattresses come with a nonprorated 20-year warranty; by comparison, most mattress manufacturers offer shorter limited warranty coverage periods.
  • Costco, the primary seller of Novaform mattresses, allows customers to return their mattress at any point in exchange for a full refund (provided it is in satisfactory condition).


  • Chief complaints about Novaform mattresses include poor edge support, difficult moving and maneuvering, and above-average body heat retention.

Product and Price Range: Novaform mattresses are available in five different sizes: Twin, Full, Queen, King, and California King; please note that select models may not be available in certain sizes. The price of a Novaform mattress will vary by model and size; a price comparison chart is found below. Novaform does not disclose where their mattresses are manufactured; all mattress foams are made in the United States.

Customer Satisfaction Rating: 71
Calculated from: 726 customer experiences from 7 individual sources
Amazon rating: The ComfortGrande and Serafina Pearl mattresses are available for purchase on; they have earned a combined customer rating of 3.8. Other Novaform models are not available for purchase on at this time
BBB rating: Neither Novaform nor its parent company, Innocor Comfort, have earned a grade from the Better Business Bureau

Skip the Hassle, Shop Online!


The Novaform line of mattresses are sold exclusively at Costco.  If you are looking to purchase a mattress online today, Tuck recommends researching some of our favorite offerings in similar lines to Novaform.

Similar mattress options

Bear MattressNolah OriginalPuffyPurple Bed
MODELS Bear MattressNolah OriginalPuffyPurple Bed
PRICE RANGE $840.00$949$850.00$999
2.5" 3 PCF Foam
2" 2.5PCF Polyfoam
1" 4PCF Foam
3" 2.5 PCF Gel Memory Foam2" Buckling Column Gel
3.5" 1.8 PCF Polyfoam
AVAILABILITY onlineonlineonlineonline
SLEEP TRIAL 100 nights120 nights101 nights100 nights
WARRANTY LENGTH 10 Year, Limited15 YearLifetime Warranty10 Year, Non-prorated
Full mattress options chart

Novaform Price Comparison

Novaform Pricing and Delivery Details

Size Dimensions Height Availability Notes
Twin 39W” x 75L” 12″ (Novaform Plush, Bella Venta)
14″ (ComfortGrande)
Not available for Altabella, Serafina Pearl, Novaform Firm
Full 54W” x 75L” 12″ (Novaform Plush/Firm, Bella Venta)
14″ (ComfortGrande)
Not available for Altabella, Serafina Pearl
Queen 60W” x 80L” 12″ (Novaform Plush/Firm, Bella Venta)
14″ (Serafina Pearl, ComfortGrande)
Not available for Altabella
King 76W” x 80L” 12″ (Novaform Plush/Firm, Bella Venta)
14″ (Serafina Pearl, ComfortGrande)
Not available for Altabella
California King 72W” x 84L” 12″ (Novaform Plush/Firm, Bella Venta)
14″ (Altabella, Serafina Pearl, ComfortGrande)

The next table features a size-by-size price breakdown for all six current Novaform mattresses. Please note that these price-points were obtained from, which is considered the primary seller of Novaform mattresses; prices will vary by retailer.

Model Twin Full Queen King Cali King
Altabella N/A N/A N/A N/A $1,099.99
Novaform Plush $499.99 $549.99 $599.99 $699.99 $699.9
Serafina Pearl N/A N/A $599.99 $749.99 $749.99
Bella Venta $499.99 $599.99 $699.99 $899.99 $899.99
ComfortGrande $439.99 $529.99 $599.99 $799.99 $799.9
Novaform Firm N/A $669.99 $749.99 $899.99 $899.99

How Is the Mattress Shipped?: Novaform mattresses are compressed, rolled up, and shipped in a box.
Where Do They Ship?: Novaform mattresses are shipped anywhere in the United States, including Alaska and Hawaii.
Delivery Fee: Standard shipping is free for all Novaform deliveries in the United States, including addresses in Alaska and Hawaii.

Delivery Policy: Mattresses from Novaform are exclusively available for purchase through authorized third-party retailers online and at brick-and-mortar stores. Customers should defer to the delivery policy of the retailer where they purchase or plan to purchase their mattress.

Old Mattress Removal: Novaform does not offer old mattress removal services. Customers should inquire about old mattress removal from the retailer where they purchase their Novaform mattress model.
Availability: Novaform mattresses are primarily sold through Novaform does not sell mattresses directly on their website, nor does the company operate any brick-and-mortar stores.

Novaform Product Specifications and Firmness

The firmness rating of a Novaform mattress will vary by selected model. The table below features a detailed look at the components and dimensions of Novaform’s six current mattresses. Please note that Novaform does not disclose certain specs about any of their mattress models, including foam density and cover composition.

Product Name Firmness Rating Thickness Support Core Components Comfort Layer Components Cover Components
Altabella 4 (Medium Soft) 14″ 7 1/2″ HD Polyfoam 1″ Memory Foam
2″ Gel Memory Foam
2 1/2″ Polyfoam
Not Disclosed
Novaform Plush 4.5 (Medium Soft) 12″ 6″ HD Polyfoam 3″ Memory Foam
3″ Polyfoam
Not Disclosed
Serafina Pearl 5.5 (Medium) 14″ 8″ HD Polyfoam 3″ Gel Memory Foam
3″ Convoluted Polyfoam
Not Disclosed
Bella Venta 6 (Medium Firm) 12″ 7″ HD Polyfoam 2 1/2″ Gel Memory Foam
2 1/2″ Convoluted Polyfoam
Not Disclosed
ComfortGrande 6 (Medium Firm) 14″ 8″ HD Polyfoam 3″ Gel Memory Foam
3″ Polyfoam
Not Disclosed
Novaform Firm 7.5 (Firm) 12″ 10″ HD Polyfoam 1″ Polyfoam
1″ Memory Foam
Not Disclosed

Firmness is rated on a scale of 1 to 10. For more information on how firmness is calculated, please visit our Mattress Firmness page.

Sleep Trial and Warranty Information

Trial Period and Guarantee: Costco does not offer a sleep trial for any Novaform mattresses at this time. However, Costco will accept returns from any item purchased online or in a brick-and-mortar store in exchange for a full refund. Customers may drop off their mattress at a brick-and-mortar location; alternatively, they can coordinate their return online. Please note that Costco requires all customers to obtain annual membership before purchasing anything online or in a store; annual membership fees range from $60 to $120.

Warranty: Innocor Comfort offers a 20-year limited warranty for all current Novaform mattresses.

  1. This warranty is entirely nonprorated. Coverage begins on the date of original purchase. Innocor Inc. will, at their sole option, repair or replace any defective Sleep Innovations mattress for as long as the warranty is valid.
  2. If a defective mattress has been discontinued or is not in stock, Innocor Comfort reserves the right to replace it with a comparable substitute.
  3. Mattress owners are responsible for all handling and transportation costs associated with returning a mattress for repair or receiving a replacement model.
  4. Sleep Innovations mattresses are designed for use with certain types of foundational support, including a ‘platform bed, slatted frame with horizontal center supports and/or a box spring’. Use of an inadequate foundation will void the warranty.
  5. The warranty will cover the following product defects:
    • Visible sagging or indentations in the sleep surface that measure one and a half inches (1 1/2″) or deeper.
  6. The warranty will not cover the following:
    • Normal increases in mattress softness that do not affect its pressure-relieving abilities, or visible sagging or indentations in the sleep surface that do not measure one and a half inches (1 1/2″) or deeper. These issues are considered standard wear and tear.
    • Repair or replacement requests that occur due to changes in the owner’s sleep preferences.
    • Burns, cuts, tears, stains, and other types of physical damage that directly result from owner misuse, improper cleaning, and/or inadequate foundational support.
  7. This warranty exclusively extends to original owners who purchase their Sleep Innovations mattress directly from an authorized mattress retailer. Those who buy or acquire their mattress from the original owner or a non-authorized retailer will not be entitled to warranty protection.

Novaform Mattress Sleep Ratings

Category Criteria Novaform Rating What Novaform Users Say
Customer Satisfaction Based on data collection, this is an overall customer sentiment regarding Novaform mattresses. 71 Novaform mattresses have earned a customer satisfaction rating of 71, which is slightly below-average compared to other memory foam models.
Durability The average mattress will perform for approximately seven years before it needs to be replaced. Very Good Novaform mattresses typically last between six and eight years, owners say, which is an above-average lifespan for memory foam models at this price-point.
Motion Isolation Most memory foam mattresses effectively minimize and isolate motion, which can cut down on nighttime disruptions. Very Good Novaform owners say that their mattresses isolate and minimize motion to a significant extent.
Sex Bouncier, more responsive beds (such as innersprings and hybrids) tend to be more responsive — and thus, better for sex — than less responsive memory foam models. Fair As is the case with most memory foam models, Novaform mattresses offer minimal responsiveness and are not as good for sex as springier, bouncier mattress types.
Conforming Memory foam mattresses are designed to conform closely to the sleeper’s body and alleviate bodily pressure. Very Good Novaform mattresses conform somewhat closely to sleeper’s bodies and will relieve a significant amount of bodily pressure.
Temperature Neutrality Memory foam mattresses may retain a relatively high amount of a sleeper’s body heat, causing the mattress to ‘sleep warm’ as a result. Fair According to our feedback, Novaform mattresses can trap in body heat and sleep relatively hot.
Off-gassing Some mattresses emit particles when they are unpackaged, accompanied by unpleasant ‘off-gassing’ smells that can last for days. Good Compared to other memory foam mattresses, Novaform models produce relatively little off-gassing odor.
Edge Support Memory foam mattresses typically have little to no edge support, and may prematurely sink where people usually sit. Fair Novaform mattresses offer minimal edge support and some owners report sinkage at the edges, but they are sturdier when compared to other memory foam models.
Noise Compared to other mattress types, most memory foam mattresses produce little to no noise due to their lack of metallic components. Excellent Customer reports indicate that Novaform mattresses are virtually silent.
Ease of Moving and Rotating Most mattresses are relatively heavy, but some can be more unwieldy than others. Memory foam mattresses are typically among the lightest options available. Poor The average weight for a Novaform mattress is more than 95 pounds, which is significantly heavier than the average memory foam model.

Novaform Customer Satisfaction Rating Comparison

Novaform Weight Comparison

What Type of Sleeper Is Best Suited for a Novaform Mattress?

Based on our customer feedback, Novaform mattresses received the following grades among sleepers of different weights and preferred sleep positions. Please note that these ratings are subjective, and that everyone has varying experiences on different mattresses. Sleeper comfort and spinal support are the most important factors when it comes to selecting a mattress.

Sleep Position Lightweight Sleeper Rating (Less than 130 lbs) Average Weight Sleeper Rating (130 to 230 lbs) Heavyweight Sleeper Rating (More than 230 lbs)
Side Good Good Fair
Back Good Good Good
Stomach Fair Fair Poor

For more information on sleeping positions please see our guides for side, back, stomach and combination sleepers.

Novaform and Innocor Comfort Company Information

Customer Service: 7 out of 10 owner experiences show customers have had a positive experience with Novaform, irrespective of whether or not they liked their mattress.
BBB rating: At this time, neither Novaform nor Innocor Comfort have earned a grade from the Better Business Bureau.
Company History: Innocor Comfort was founded in 1996; in 2017, the company was acquired by Bain Capital Private Equity.
Physical Stores: Novaform does not operate any brick-and-mortar locations.
Phone Number: 1-888-999-0499 (Available Monday through Friday from 930am to 6pm EST)
Contact Email: [email protected]
Company Website:


General customer complaints about Novaform mattresses include:

  • Little to no edge support.
  • Above-average heat retention, causing the mattress to ‘sleep hot’.