Hullo Pillow Reviews

The Tuck team collected and analyzed 255 verified customer experiences from 17 unique sources for this review. This research is supported by you, our readers, through our independently chosen links, which earn us a commission. Read more about how we’re supported here.

What You Need to Know about the Hullo Pillow

Pillow Type and Components: Hulltex LLC. offers a buckwheat pillow sold under the name Hullo.

  • The pillow is filled with buckwheat hulls, the hard husks that encase buckwheat kernels.
  • The cover is made of organic-cotton twill. It features a zipper that allows owners to adjust the loft by adding or removing the hulls.
  • Hullo also sells additional buckwheat hulls in 10- and 20-pound bulk shipments.

Product Range: The Hullo is available in three sizes: Small, Standard, and King. The pillows are manufactured in the United States.

Customer Satisfaction Rating: 82%
Calculated from: 255 customer experiences from 17 individual sources

Main Competitors: Hulltex’s primary competitors include other buckwheat pillow manufacturers that mostly sell their products online.
Availability: The Hullo pillow is available on the Hullo website, as well as Hulltex does not operate any brick-and-mortar locations.
Amazon rating: 4.3
BBB rating: Hulltex does not currently hold a rating with the Better Business Bureau.

  • Fully adjustable loft
  • Sleeps cool for most
  • Above-average lifespan
  • Free shipping to the contiguous U.S.
  • Limited firmness options
  • High noise potential
  • Too firm for some
  • Heavy and difficult to move

Hullo Pillow Sleep Ratings

Category Criteria Hullo Rating What Hullo Users Say
Customer Satisfaction Based on data collection, this is an overall customer sentiment regarding the Hullo pillow. 82% The Hullo pillow has earned a customer satisfaction rating of 82%, which is above-average for both buckwheat pillows and all pillow types.
Durability The average pillow will begin to deteriorate after two to three years of use. Very Good Buckwheat pillows, when properly maintained, have above-average lifespans — and according to Hullo owners, this pillow is no exception. The expected lifespan is at least two and a half years.
Firmness Options Some pillows are only available in one firmness setting, which can be limited for customers who fall outside that loft category. Poor Most Hullo pillows are considered ‘Firm,’ regardless of loft, and this may be limiting for sleepers who prefer softer pillows. Excessive firmness is a common complaints among buckwheat pillow owners.
Shape Retention Some pillows flatten out over time, and require constant fluffing in order to maintain a full, supportive shape. Fair The Hullo rarely requires fluffing, but the hulls may shift during the night regardless of loft.
Moldability Pillows that are highly moldable can be scrunched and squeezed into different positions, which is beneficial for sleepers who snuggle with pillows. Fair The Hullo is not particularly moldable, but some pillow snugglers may find it suitable if the loft is somewhat low.
Conforming Some pillows conform to the contours of the sleeper’s head and neck for optimal comfort and targeted pressure relief. Very Good The Hullo conforms closely and provides a high degree of pain and pressure relief, according to sleepers who use the pillow.
Temperature Neutrality Pillows may sleep hot or cold, usually depending on both the air circulation in the interior and the composition of the cover. Very Good The Hullo has exceptional airflow due to its hull-filled interior, and most owners say it sleeps fairly cool.
Odor Potential Off-gassing is to be expected from most pillows, but some produce stronger, longer-lasting odors that can disrupt sleep. Fair Hullo owners say the pillow does not produce excessive odor, but smells may linger long after the pillow has been unpackaged.
Weight Some pillows are significantly heavier than average, making it difficult for some sleepers to move and maneuver them in the night. Poor A Small-size Hullo weighs roughly four pounds, but larger sizes are much heavier — and more than 10 pounds in a King-size.
Ease of Cleaning Depending on the material, pillows may be machine washable or require more intensive cleaning, such as hand washing, spot cleaning, or professional (dry) cleaning. Good Buckwheat hulls never need to be laundered, but they must be removed in order to clean the cover, which can be machine washed. The cover should be air dried only.

Hullo Delivery Details

Size Dimensions Thickness Price
Small 14W” x 20L” Adjustable $59
Standard 20W” x 26L” Adjustable $99
King 20W” x 36L” Adjustable $149

Package Deals: Hulltex does not appear to offer any package deals or bundles for the Hullo pillow at this time. However, customers can order shipments of buckwheat hulls in 10-pound or 20-pound increments.

Where Can the Pillow Be Shipped?: Hulltex ships the Hullo anywhere in the U.S., but deliveries to  international destinations are not available at this time.

Delivery Fee: Shipping is free for all deliveries in the contiguous U.S. Customers in Alaska and Hawaii should contact Hulltex for current shipping rates for their address.

Delivery Policy: Hulltex’s delivery policy is as follows:

  1. All Hullo deliveries are coordinated through UPS.
  2. Most orders ship within one to two business days. Expected delivery times vary by location, but most reach their destination in one to five business days once they ship.
  3. Hulltex encourages customers in Alaska and Hawaii to order their Hullo through Amazon Prime, which offers free shipping to these locations.

Hullo Product Specifications, Firmness, and Care


Product Name Firmness Options Loft Interior Components Cover Components
Hullo 7.5 (Firm) Adjustable Natural Buckwheat Hulls Organic Cotton Twill

Instructions for First Time Use: The Hullo does not require any special treatments or instructions prior to first-time use.

Cleaning Instructions: Care instructions for the Hullo are as follows:

  • The buckwheat hulls never need to be cleaned.
  • The cover is machine washable. Remove all hulls prior to washing the cover in a machine on a cold water setting.
  • The cover should be air dried only. Do not replace the hulls until the cover is completely dry.
  • If the hulls become wet, air dry the pillow in a warm location. Never place the pillow in an oven or microwave. This can permanently damage the pillow and poses a safety risk.

What Type of Sleeper Is Best Suited for a Hullo Pillow?

Based on our customer feedback, Hullo pillows received the following grades among sleepers of different weights, body types, and preferred sleep positions. Please note that these ratings are subjective, and that everyone has varying experiences on different pillows. Sleeper comfort and spinal support are the most important factors when it comes to selecting a pillow.

Sleep Position Lightweight Sleeper Rating (Less than 130 lbs) Average Weight Sleeper Rating (130 to 230 lbs) Heavyweight Sleeper Rating (More than 230 lbs)
Side Good Very Good Very Good
Back Fair Good Good
Stomach Poor Poor Fair

For more information on sleeping positions please see our pillow guides for side, back, and stomach sleepers.

Hulltex Company Information

Customer Service

8 out of 10 owner experiences show customers have had a positive experience with Hulltex, irrespective of whether or not they liked their Hullo pillow.

Company History

Hulltex was founded in 2013.

Corporate Address

P.O. Box 3432

Duluth, MN 55803-3432

BBB Rating

Hulltex does not have a BBB rating at this time.

Physical Stores

Hulltex does not operate any stores or showrooms, and the Hullo is not sold in any brick-and-mortar locations.

[email protected]

Sleep Trial and Warranty Information

Trial Period and Guarantee: Hulltex offers a 60-night sleep trial with all Hullo orders.

  1. This sleep trial does not include a mandatory break-in period. Customers may return their Hullo at any point during the 60-night trial.
  2. Customers who return their pillow in satisfactory condition are entitled to a full product refund, but they are responsible for all shipping and handling charges associated with the return.
  3. To return the pillow, contact Hullo via email. Refunds are issued once the returned pillow has been received and inspected.

Warranty: Hulltex does not offer a warranty for the Hullo pillow at this time.

Similar Pillow Options

Lastly, let’s look at some pillow models that are comparable to the Hullo. The following brands offer buckwheat pillows and primarily sell their products online.

Brand Bean Products Beans72 Original Buckwheat Pillows Zenchi Hulltex
Model(s) Wheat Dreamz Beans72 Signature Buckwheat Hull Bed Pillow Zenchi Pillow Hullo
Pillow Type Buckwheat Buckwheat Buckwheat Buckwheat Buckwheat
Cover Cotton Cotton Cotton Cotton Organic cotton twill
Loft Range Adjustable Adjustable Adjustable Adjustable Adjustable
Firmness Options Firm Firm Firm Firm Firm
Availability Online Online Online Online Online
Sleep Trial 30 nights 30 nights 30 nights 30 nights 60 nights
Warranty Length None None None None None
Tuck Customer Satisfaction Rating Insufficient data at this time Insufficient data at this time Insufficient data at this time Insufficient data at this time 82% (255 customer reviews)